What Is Site Flipping? Part 1

Thursday, November 27th, 2008 at 15:12

Site flipping is taking a website that never existed and selling it for more than you spent to produce it.
This strategy works well when you have knowledge about how to improve a website that most others don’t.
You will get that knowledge in this post and other updates on this blog.A lot of people out there are too lazy to learn how to create their own site and get it ranking well in the search engines and making money.

So they will pay you to do the job for them.The beauty of site flipping is the tremendous return on investment that is possible and practically inevitable if you do it right. You see, you are getting a lot of money now for a website because the buyer hopes to make even more money from it over the next few months and years. But you don’t have to wait months or years to see your big money. You will see big money right away because you are being paid not for what the site earns but for its “future earning potential”. So basically you are getting tomorrow’s money today and that’s not a bad idea.

How To Start Making Money With Site Flipping…

Ready to make some money?
Good.
Your time is precious so I won’t bore you with filler. There are thirteen (more or less) pretty simple stages to this process and that’s all I’m going to talk about from now on. So let’s get right into it.
Here is what you need to do:

Step 1: Pick a Super Popular Niche

For beginners who don’t know, a “niche” is a group of people online with a common interest or need e.g. the “looking for fishing tips niche” (“the fishing niche”) or the “need help with acne” niche (“the acne niche). At least that’s the way I’ll be using this term in this blog/post.Now remember my instructions. Don’t just pick a popular niche. I want you to pick a SUPER popular niche. I want you to pick a niche that people on Google are searching for at LEAST 1 million times per month.
Weight loss, and the make money niches will definitely qualify. You can use those for this strategy. If you want to come up with another, more original niche you are treading on more risky ground.But if you insist, go ahead and use Google’s External Keyword Tool and type in the primary keyword of your niche e.g. if it’s golf that you have in mind type in the word “golf”. Look at how many monthly searches the term receives. Make sure that term is getting at least 1millions searches per month. If it does, than the niche you’ve chosen passes the “popularity test” and you’re ready to move on to Step 2.
Step 2: Pick Keyword Phrases
For beginners who don’t know, a keyword phrase is: two or more words that people type into Google to find some sort of information. At least that’s the way the term will be used in this blog.
So if you’ve picked the golf niche, a possible keyword phrase for you would be “golf tips”. A “long tail” keyword is a keyword that is a longer phrase such as “very helpful golf strategies”. But don’t pick just any phrase. This part of the process is absolutely critical. If you try to rank for the keyword “weight loss” you will hit a brick wall. It’s WAY to competitive. So if you’re smart you’ll use free keyword tools to get some ideas for niche keywords within that larger niche. The problem is that even with these keyword tools, you are getting keywords that THOUSANDS of other people already know about. You need a way to get an unfair advantage on your competition and find the keywords you have a snowball’s chance in hell of ranking for that will STILL make you lots of consistent sales and income.
I am going to recommend that you use a program called Micro Niche Finder for this step and you’ll see why in a minute. If you are an advanced marketer you might want to read through the entire strategy and decide if you can do this yourself without Micro Niche Finder, but for beginners I find it to be the easiest way to go. I’ve tailored my instructions for this stage with Micro Niche Finder in mind. Inside the Micro Niche Finder program you will be able to type in your main keyword e.g. weight loss, make money etc. Micro Niche Finder will then give you a set of related keyword phrases such as “weight loss tricks” , weight loss advice” or “lose weight fast”. Micro Niche Finder will also give you some other important information in the columns to the
right of those phrases.The column to the right of each keyword will tell you how much monthly traffic each term gets each month i.e. how many people search this keyword in the various search engines each
month. Let’s focus on that for a moment.

I want you to look through those keywords and eliminate from this process all those keyword phrases that have LESS than 300 searches per month (for now). Then I want you to look to the column to all the way on the right and check out the “Strength of Competition”. This column will tell you how difficult it is for someone to rank well on Google’s natural results page (as opposed to the “Sponsored Links” on the right and the extreme top of the page). Eliminate any keywords that are over a level of 10 competition. Ideally you would like to find a keyword that is in the 0-1 range. But that may not be possible. Micro Niche Finder makes it easy for you to decide whether the term is too competitive for you to pursue by giving you a cute little green or red light. Remember your Sesame Street and if your keyword has more than 300 searches and it’s green then…“Go!”. There is just one thing you want to look for before you actually pick a keyword. Even if it’s green, if the keyword contains the word “free” you’ll want to stay away from that. Those are searches without much of an intent to buy anything so it will be difficult to make money off of them. But otherwise just be sure that your keyword is relevant to the topic, has at least 300 searches and give you the green light.Pick the keyword that fits the bill. Before you leave your Micro Niche Finder go and look for 5 more keywords in that niche that also have green lights and meet the criteria above. In this case it’s alright if the keywords are under 300 searches per month just make sure they have at least 50 searches per month. The more keywords you use, and therefore they more searches they have each month, the better, but you can make this work with five for now. From now on we’ll call the first keyword that you chose the “primary keyword” and the others the “secondary keywords”. Write your primary and secondary keywords down on a Microsoft Word document on your computer identifying which is which and you are ready to move on to the

Stage 3.
Hot tip:
Remember that keyword selection is an ongoing process. Yes it’s true we picked 1 primary keyword and 5 secondary keywords.But you should not be locked into only those keywords because some things might happen that will surprise you when we start driving traffic to your site. So what you should do once your site is up (which will happen a little later) is frequently check your stats using the C-panel in your hosting account and finding what’s called “Awstats”. Be sure your Awstats is activated and is checking the stats on your site from Day 1. After doing some link building check back to see what is going on there. It will tell you where your traffic is coming from and will even tell you exactly which keywords they are coming from. Sometimes I will check my Awstats and find that I got 3 measly hits from a particular keyword. Doesn’t sound like much but sometimes it is. So I research further. I realize that I got those few hits because on on the top of the second page on a keyword that get’s thousands of searches per month. I found that out by simply typing the keyword into Google’s external keyword tool. So what those measly 3 hits mean is that I am sitting on a small goldmine. If I can just bump myself onto the first page of Google (or even Yahoo) for that term I can expect a flood of traffic (and if the keyword is relevant to what I offer) a flood of sales too.
So I just write a few more blog posts, and get a few more forum links targeting that keyword. So don’t become close minded about your keyword research. Maybe a keyword that you thought would do well is getting traffic but no sales. There’s no reason to get emotional about a keyword-ditch it! Go back to Micro Niche Finder and replace it with something you think is more likely to lead to sales. What you want is not just keyword that bring you traffic but keywords that bring you sales. So that means you want keywords that demonstrate that the one who typed it in has “commercial intent”. There is a really cool ninja tool you can use for free to see if the keywords you’ve chosen have commercial intent and you can get that here:

http://adlab.msn.com/Online-Commercial-Intention/Default.aspx