It’s no great secret!

No great secret that is, unless you haven’t discovered
what many seasoned webmasters and just plain ordinary
folks have found out.

“There’s gold in them there blogs!”

Yours for the mining, or we should say writing.

Many people have discovered and are benefiting from
the connection between blogs and Google Adsense.
A lucrative connection that’s earning them extra
money each month as they receive their checks from
Google. It’s putting a big smiiiiiiile on
their faces.

What’s even more amazing, all this can be set up
at zero-cost to anyone who can use a cursor. It’s
a totally free system that can earn you money each
and every month.

What gives? What’s the connection?

Actually, there is no big secret, anyone can
set up a blog or blogs and put Google’s Adsense
code on them. If you’re new to the Internet or not
a webmaster — these things may have to be explained
further.

Blogs are online journals where anyone can write
on any subject or topic that interests them. Blogs
are extremely popular with Internet users, with
an estimated 60 million or more blogs on the web.
Any and every topic (news, hobbies, sports, etc.)
is covered in these blogs.

Creating a blog couldn’t be easier, there are many
online blogging sites that will let you set up a
blog of your own for free. The two main biggies
are bloglines.com (owned by Ask Jeeves) and
blogger.com (owned by Google). It only takes minutes
to create your own blog.

Or many webmasters who don’t want to go the ‘free
route’ can use a system from wordpress.com and
place or host the blogs on their own sites. It will
give you a lot more options. Regardless which method
you use, once you have your blog up and running, you
will need to get a Google Adsense account here:
https://www.google.com/adsense/

Google Adsense is an advertising system where you
as the publisher places the Adsense code on your site.
Google then uses this code to send targeted ‘keyword
guided’ ads to be displayed on your site. If someone
clicks on your Google ad, you earn a portion of the
ad revenue. These ads come in many formats and sizes.
Chances are you have already seen these ‘Ads by Google’
on many sites that you have visited, you may have even
clicked on one or two!

Advertisers wanting visitors or customers to their sites,
buy these ads using the Google Adword system. Commonly known
as Pay-Per-Click advertising. This system is based on
keywords, these are the words people use to search for
things on the Internet. Because they are ‘keyword based’
– these ads match perfectly with the content on your
site or blog - delivering well targeted visitors to the
advertisers.

Google’s Adsense program is very user friendly. Google
lets you customize your ads to match the ‘look and feel’
of your site. Google also gives you some good advice on
‘where’ to place these ads on your site to increase your
click-thru rate. It would be a good idea to read this
section before you place the Adsense Code on your site
or blog.

Google also lets you track your adsense code on 200
different urls (channels) so you can see which web pages
or blogs are earning you money. As part of Google’s ‘TOS’
Terms of Service, individual publishers (that’s you!) are
not allowed to discuss any Adsense earnings they get from
Google. So mums the word.

However, one of the ‘keys’ to making ad revenue from
your Google Adsense account has to do with ‘keywords’.
Obviously, some keywords are worth more than others,
that is - certain keywords or phrases that people type into
search engines will pay more. For example, which one do
you think will bring in more revenue to your Adsense
program — someone searching for a home loan or someone
searching for a baseball cap.

Many webmasters or bloggers use sites like www.overture.com
to see what advertisers are paying for certain keywords.
Just as important, it will also give you the number of
searches made by surfers for your chosen keywords
or phrases last month.

The real trick is to set up a blog or blogs on popular
(heavy traffic) topics or keywords that pay the most money
to publishers like you. Also, it’s best to create a blog or
blogs on topics that will keep your interest for years to
come. You do have to write interesting stories, facts,
information on your topic in order to bring visitors and
traffic to your blogs… so pick something that you’re very
passionate about.

Submit your blogs to all the blog directories, here’s a
good place to start:www.masternewmedia.org/rss/top55/

Once you have a regular flow of traffic to your blogs,
you will see a regular flow of adsense income coming to
you each month. The more traffic or page impressions you
get, the more you could possibly earn.

Blogs use RSS to syndicate their content. RSS stands for
Really Simple Syndication, the standard format for syndication
of content from online blogs, news sites, forums and other
web sites. Google has introduced a system where you can
place your Adsense Code into your RSS Feeds. You have to
apply separately to get into this program — it’s only
in Beta yet. But the potential for RSS Adsense could be
very beneficial to bloggers, imagine getting your Adsense
code syndicated to thousands upon thousands of
subscribers or web sites.

Google has also gone so far as applying for a patent on
RSS ads. This patent could give Google control of RSS
advertising. The application was filed by Google employee
Nelson Minar and is currently under review by the U.S.
Trade and Patent Office.

Regardless of whether or not Google is successful in this
application; the potential of RSS Adsense is great and may
have far reaching implications in the very near future. This
could also prove to be a very lucrative system for both Google
and the ordinary webmaster or blogger.

A very lucrative connection indeed.

Everyone is profiting from Google, find out how you can too! Click here: Google Cash File

Copyright © 2005 Titus Hoskins. Get a Free Desktop Calendar & Planner compliments of
the Author and DATEwise. This article may be freely distributed if this
resource box stays attached.

How many years did you register your domain name for? If it was only one then Google could hold that against you.

Why?

Because the majority of Spam websites only register a domain name for one year. A domain name registered for a longer period implies that the owner is more likely to be legitimate and serious about their web site.

This is just one of the unusual factors possibly considered by Google when indexing and ranking a website. Factors you could never even have guessed at in some cases.

How do I know this?

Google have recently made public the contents of their filing of United States Patent

Application 20050071741 on March 31 2005.

In which many of the search giants secret ranking criteria is revealed and it makes very
interesting reading. You must read this if you are serious about ranking well in Google. The

days of Spaming Google are drawing to a close. With this patent they reveal just how hard they’re coming down on Spam sites. You Do Not want to get caught out.

Here are the facts.

Links.

It’s common knowledge that Google relies heavily on inbound relevant links to rank a site. Now they explain exactly how it works.

As well as the number, quality and anchor text factors of a link. Google seems to also consider historical factors. Apparently the Google ’sandbox’ or aging delay begins count down the minute links to a new site are discovered.

Google records the discovery of a link, link changes over time, the speed at which a site gains links and the link life span. With this in mind fast link acquisition may be a strong indicator of potential search engine Spam.

Gone are the days of pages and pages full of links. You must grow your links slowly to stay below the radar and be careful who you exchange links with. That means no more buying hundreds of links at once or other underhand tactics.

PR is now very valuable.

Your link anchor text should vary but remain consistent with your site content. No more using your main keywords on every link exchange you gain. That’s ‘anchor Spam’. Instead vary them around your top five to ten keywords.

Link exchanges are still very important but you must work and utilize them ethically. If you don’t and you get caught the recovery from a ban can be months in coming and your host and IP may also be recorded.

Softly softly seems to be the message. The fact is fewer but better quality links will benefit you more anyway and they will be much more likely to be long-term which is also good.

Site click through rates (CTR)

CTR may now be monitored through cache, temporary files, bookmarks and favorites via the Google toolbar or desktop tools. Many have suspected for some time that sites are reward for good CTR with a raise in ranking. Similar to how Adwords works.

CTR is monitored to see if fresh or stale content is preferred for a search result.

CTR is also analyzed for increases or decreases relating to trends or seasons.

Web page rankings are recorded and monitored for changes.

The traffic to a web page is recorded and monitored over time.

Sites can be ranked seasonally. A ski site may rank higher in the winter than in the summer.

Google can monitor and rank pages by recording CTR changes by season.

Bookmarks and favorites could be monitored for changes, deletions or additions.

User behaviour in general could be monitored.

As Google is capable of tracking traffic to your site you should closely monitor the small amount of copy returned in search results. Ideally you want to integrate a call to action in there to increase your listings CTR.

Clicks away from your site back to the search results are also monitored. Make your site as sticky as possible to keep visitors there longer. As mentioned above it may also help if you could get your visitors to bookmark you.

The frequency and amount of page updates is monitored and recorded as is the number of pages.

Mass updates of hundreds of files will see you pop up on the radar.On the other hand few or small updates to your site could see your rankings slide. Unless your CTR is good. A stale page that receives good traffic may hold it’s own and not require an update. So don’t update for the sake of it.

A further indicator that Google is really cracking down on Spam is made clear in the following extract from the Patent. Mention is made of changing the focus of multiple pages at once.

Here’s the quote -

“A significant change over time in the set of topics associated with a document may indicate that the document has changed owners and previous document indicators, such as score, anchor text, etc., are no longer reliable.

Similarly, a spike in the number of topics could indicate Spam. For example, if a particular document is associated with a set of one or more topics over what may be considered a ’stable’ period of time and then a (sudden) spike occurs in the number of topics associated with the document, this may be an indication that the document has been taken over as a ‘doorway’ document.

Another indication may include the sudden disappearance of the original topics associated with the document. If one or more of these situations are detected, then [Google] may reduce the relative score of such documents and/or the links, anchor text, or other data associated the document.”

There’s still more to look out for:-

Changes in on page keyword density is monitored and recorded as are changes to anchor text.

The domain name owner address is considered, most likely to help in a local search result.

The technical and admin contact details are checked for consistency. These are often falsified for Spam domains.

Your hosts IP address. If you are on a shared server it’s possible somebody else on that server is using dirty tactics or Spaming. If so your site will suffer since you share the same IP.

The impression I get here is that Google have learned from the Spam ‘attack’ they suffered in early 2004 and they are determined to eradicate it from their listing results.

So what do you do?

You can’t go far wrong with your SEO if you try to grow your site as organically as possible.Carry on with link exchanges but consider each site carefully and slow down in your gathering of them. Vary your anchor text. Add small amounts of good quality content to your site regularly.

Check your search engine listings and edit your site to include a call to action in them if possible. Make your site more ’sticky’ to encourage visitors to stay a while. Encourage visitors to Bookmark your site. Oh and register new domain names for at least two years.

Overall keep it ethical and you can’t go far wrong.
Stick to the guidelines above and you are much more likely to outlast and out rank your competition.

Darren Yates is the owner of http://www.how-to-make-money-online.info a site featuring, news, tips, resources, thousands of Internet marketing articles and useful links.

This article comes with reprint rights. You are free to reprint and distribute it.

All that we ask is that you do not make any changes, that this resource text is include, and that the link above is intact.

Blogging is easy, blogging is fun. And what’s moreit can help your business in a lot of ways. A blog is a frequent, chronological publication of personal thoughts and web links in the cyberspace. You could call it an e-diary where you can register your thoughts, opinion and comments on anything and everything under the sun that interests you. Though people had been ‘at it’ long before the term blog was coined; it has gained currency as an effective medium of communicating over the Internet only recently. The introduction of automated published software like “Blogger” at www.blogger.com has been instrumental in blogging success. A blog or a weblog’ is conceptually similar to a website and is accessible to anyone on the Internet.

There are millions of bloggers in the world today blogging away to glory. But blogging can be more than just chatter in the cyberspace. It can be a great tool for boosting your online business’s profitability once you’ve understood how it works and what are its limitations. Take a look at http://en.wikipedia.org/wiki/Weblog#Corporate for some more information.

How to become a Blogger?

The key to learning how to become a blogger is to start blogging! Easier said than done? Not really. There are several websites that can give you information on how to be a blogger. Blogger.com is one of them. You have three options here to choose from:

- Have a hosted service like Blogger allows you to set up an account and fire away in a matter of minutes.

- A remotely installed blog like movabletype allows you to install on a server for a small fee.

- Desktop blog programs like Radio Userland are installed on your desktop and then uploaded to a host. These are usually desktop programmes that include hosting and upgradation for a certain period of time and charge you a small fee.

You can get more information on blogging resources from http://www.blogroots.com/resources.blog.

Also see: http://www.blogger.com/start

Once you have decided what option you want for setting up your weblog/ blog you are ready to start blogging. It is that easy. It could take a while before anyone will notice your little blog in the corner and take you seriously. But you can cut down this time with some great ideas at: http://help.blogger.com/

offers some great ideas on increasing your blog’s readership.
There is a Chinese saying, ” It’s a wise man who learns from others’ mistakes”. Read others blogs to see what works and what doesn’t, what are their writing styles etc. It’s a great way to teach yourself and fun too. you are learning on some one else’s expense.

Guidelines for the greenhorn blogger

Here are some simple guidelines for a newbie blogger. Take a chance with these to increase your chances of success.

1. Get Blogging: Like I said earlier, the best way to learn blogging is to start blogging.

2. Recognize your motivation: Why are you blogging? What do you hope to achieve?
   
3. Link to other blogs: the best way to popularise your blog is to link to other blogs. So link you must!

4. Develop a unique style of writing: Developing a writing style is an evolutionary process. Try different approaches and formats until you find one that fits your message, audience, and personal motivations.
5. Express your personality… let your humour, your perspective on life, and your values shine in your writing.
6. Be regular with your posting: readers will quickly wander away from blogs that are not updated regularly. So this is very important.

More blogging resources are available at: (www.lights.com/weblogs)

How to profit from Blogging?

Now that you have understood what a blog is and how to get blogging, its time to make it pay. Blogging is a great way to enhance your online company’s bottomline. It is a popular and an easy medium and has potential of reaching millions.

Here are some tips for you to turn blogging into a serious profitable strategy.

1. Customer Interaction: A blog is a good means to keep in touch with your customers regularly. You can keep them updated on new events, happening in your company, new products and services and other developments. the best part is that you can do it more cost effectively and in much less time than other methods like newsletters, customer updates and customer meetings. The elements of interactivity, community and collaboration are key here. Your blog can also serve as a platform for advertising, promotion and even internal communications. One well-known business example is software company Macromedia’s use of blogging to keep customers updated on what’s happening with its products.

2. Query management: With a blog you can receive and answer to customer queries more quickly than an email. For potential customers it is very important to have a sharp turnaround and you can do that easily with a blog.

3. Link to other sites: Linking your blog to other similar, but not competing, sites is a great way to get some free publicity and traffic for your online business. It is also one big reason why Search Engines will grab your site in their result pages. Ask any online entrepreneur what getting quality traffic to a website means and you’ll know what I am talking about.

4. Get Feedback: Getting feedback from your customers on your products and services, on your company practices and other things is one of the most valuable resources you can build. With a blog, it is not just easier but also time saving for customers to leave feedback for you without filling complicated and mile long forms.

5. Get Google to work for you: Selling ad space is one of the most popular revenue streams for online businesses. With Google’s free AdSense service it just got easier www.google.com/adsense. AdSense allows bloggers to display up to three content-specific “ad units” (boxes that can hold up to four ads each) per page. Each time a visitor clicks these ads, you get paid. Need more convincing?

6. Become an affiliate: Your blog can become a cash cow by using the simple idea of becoming an affiliate for other websites. An affiliate basically carries a link to the other site and each time some one clicks on that link, you get a small commission for it.

7. Donations: If you are running a blog that people love to read and keep coming back in hordes, why not ask them for some monetary appreciation?

Put on your thinking cap and let your imagination run unbridled. You will surprise yourself with the number of ideas that will make your blog less of a personal e-diary and more of a digital cash cow. Blogging is a relatively new marketing arena for webpreneurs, but has immense possibility and potential. Be sure to get on to the bandwagon early in the game and reap your benefits later.

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The importance of choosing your website keywords carefully is very high. The reason for this is many search engines rely on keywords, at least partially, to help determine the rank of your web page when certain keywords are searched for. As a result, you want to make sure you know how to utilize keywords properly so that you get the most benefit from this wonderful tool. However, if you do not know what you are doing keywords can work against you, so make sure you know exactly what you are looking for and what you need to optimize the text on your website in order to increase traffic because due to keyword inclusion.

-Keywords Can Work for You

Keyword phrases can work for you as long as you know how to use them properly. For example, if you do some research and determine the most important keywords for your market and then utilize them and dedicate copy to different sets of keywords, it can dramatically increase the traffic your site receives. Be sure to include the keywords in titles and the beginnings of paragraphs and you will be more successful than if you do not. Lay out a well designed plan for using the keyword phrases most important to the niche your website is about.

-Keyword Research Can Work against You

Keywords can work against you if you choose the wrong keywords to optimize your web page for. By picking the wrong keywords, you will not be targeting your target market and as a result your traffic and sales will suffer. Be sure to research and pinpoint the keywords for your specific market and focus only on those. Do not randomly throw a bunch of words into your copy and then repeat them without knowing full well what the effect will be on your website.

-Increase Your Traffic

When you have your keywords researched and have used them properly in your web content, you will be returned as a higher result when people search for those particular keywords in the major search engines such as Google, Yahoo, and MSN. When your page is returned as a top result, you will have more people visiting your site and your sales and income should increase as a result.

-Know Your Keywords

You might consider using a software program as well to help you research the many keywords and variations of these keywords that you should use. Using a software program will help you get results quicker than doing it yourself, and if you do it on your own you risk not thinking of certain very important keywords.

When it comes to choosing keywords to include in your website to optimize it and increase your traffic, you need to take it very seriously and know exactly what keywords will work for you and which ones will not. By doing this, your website will be awarded more popularity and traffic than just writing content off the top of your head.

Michael Turner reveals step-by-step how you can increase search engine traffic in his free 7 part mini-series. Grab it now at http://www.powertraffictactics.com/