Niche Product Demand

Wednesday, November 26th, 2008 at 18:28

Choosing your product from the research you have conducted is the beginning of a long journey towards online marketing success. But there are a few more steps in the process to determine if your product is in demand – based on user searches and online need and desire for the product.

You should create a plan to further evaluate the demand for your product by utilizing some of the folowing tools and resources to further clarify the demand for a product:

Pay-per-click

How many advertisers are there who are interested in this product? What are the bids for the top four (4) spots related to this product? Using search tools including Google, Yahoo, and MSN, search for your keywords and determine the volume of advertising related to the niche product.

eBay

eBay is an excelent place to evaluate whether or not there is demand for your product.You can check out how many listings there are for your specific or related topics. You can glean lots of information from this website including:

o    average selling price of the product
o    number of listings which have bids
o    number of listings for this product that were closed successfully

Magazines

Researching the online and offline magazines that are promoting or covering this niche will give you information on whether or not it’s hitting the mainstream. Look for density of advertising in the magazines as well as the number of articles and references to the niche. Conduct an online search of magazines that include related information and determine the popularity of the niche.

Books

Just like your online research for niche product ideas, you should also utilize these resources to find out if your idea is popular with books now that you’ve decided on a niche topic. Check out www.amazon.com and www.barnesandnoble.com and search for your topic. See what’s included online.

Online Communities

There are a number of online communities that can help you assess the popularity and interest in your niche ideas. Tapping into these resources wil provide you with information on what people want to know and whether or not you have something to offer. You’l find out more about the details and specifics of what people want related to your niche idea.
Discussion groups, forums, and other social networking groups are a good way to gain better insights into your subject matter,you can also see my where to make money sites archive.

Discussion groups

Check out discussion groups and see what’s being said. Look for gaps in what is needed and what is available. Clarify your “niche” – after all, a niche is a “specialty” and you want to specialize on what is in demand.

The folowing sites can help you find more information on discussion groups:

www.groups.google.com
www.groups.yahoo.com
www.big-boards.com

Google your keyword: “keyword forums” (replace ‘keyword’ with your actual keyword being used)

eZines and newsletters

People love to find unique and valuable information online through eZines and newsletters. There are eZines and newsletters based on specific categories and topical areas. Using Google, search for “keyword newsletter” or “keyword eZines” replacing keyword with YOUR keyword.
You can also check out www.ezine-dir.com for an extensive listing of possible online magazines related to your niche.

See what’s included in these online publications and find out what people want. Then craft your niche product around what they want and what they will buy! Unique informational products will be a key to your success.

Blogs

Blogs are a great way to find out what people are searching for on “Main Street USA”. People love to talk in blogs and they establish blogs because they have something to say.I talked about blogs and how to locate blogs specific to your niche. Check them out and see if people are looking for you and your niche ideas. Refine your niche ideas and create your informational products based on what you learn.

Using your search engine, search for “keyword blog” and you’ll get a listing of blogs related to your topic. Or, visit: