How To Make Money Online With CPA Networks Part-6

Saturday, September 12th, 2009 at 14:20

This continued post from making money with cpa networks 5.

CpaMoneyNetworks There are so many CPA networks out there to choose from that it can be hard to figure out what to look for and what to avoid. As an advertiser, you want to make sure you have offers that will attract publishers and leads. As a publisher, you will have the ability to choose from many networks and will need to compare offers to get the best ones in your lineup. And, finally, as a CPA network owner, you will have to know what your advertisers and publishers both are looking for to help facilitate the process.

What Publishers Should Look For

As a publisher, you are going to try to find the best offers that create income for you from leads. So, you will have to look at the following:

Niche

Is the offer within a market niche that you are familiar with and know is profitable? If not, you might be better off with a different offer. The more you know about your niche the easier it will be for you to attract the right demographics.

Shorter Form Fill-Ins

If the action being asked for is to fill in a huge registration form, it will impact the number of people who actually complete the task. The fewer fields to fill in for a person online, for a CPA offer, the more likely they will complete the action, like registering or handing in an email to get an offer.

Demographic

What demographic is the offer attempting to target? Is it one that you have already cultivated or would it mean extra marketing work to attract the new demographic? Do you know which third party sites would work best with these offers if they aren’t in your current set of demographics?

Smaller Minimum Payouts

The minimum payout is what an affiliate will promise to immediately fulfill upon reaching that level. So, if the minimum payout is $10, the minute you earn that much, the payment is made. The minimum payouts are decided by the advertisers and can be higher or lower. Compare these so that you get the smaller ones in your portfolio. This will help to verify that the payment will be fulfilled and you are working with a credible affiliate.

Competitive Pricing

If the offer is a pay-per-sale, then you want to make sure that the prices for those products or services are competitively priced for the market and the economy. You can be pretty sure nothing over $200 is selling well in this economy, no matter how well the offer is phrased.

Incentives

What incentives does the CPA affiliate advertiser have for people who you lead to their landing pages? The better the incentives the more likely that the people you lead there will perform the action that gives you a payout. If they don’t have significant incentives, can you provide incentives from your own products and services to make the offer more enticing. Incentives will be discounts and prize giveaways or anything that you can use as bait to get people to do what you want them to do.

The Payout

Offers range from $1 to $50. The higher priced payouts may or may not be harder to get, but for every one of the higher payouts you get, you have to establish how many smaller payouts would cover that. You can also choose a variety and see what works well with your demographic. If your offers are too expensive, and your demographic is low income, then it doesn’t matter that the payout is $50, odds are you won’t get any. So, make sure you balancing the dollar signs with the audience that you currently have in your websites, email, or friends lists.

Exclusive Offers

If an affiliate posts an exclusive offer, there will be less competition on the Internet for it with other affiliate networks they might have joined. This is good for the publisher as well as the CPA network that gets to have exclusive offers on it.

Referral Payouts

This is another way for publishers to get income through CPA networks. They refer their other Internet marketer friends to the site and make an upfront commission or a lifetime percentage of their commissions, or both. This multi-tiered approach is an excellent way to build residual income, long after you’ve stopped being a publisher.

What Publishers Should Avoid

The following can be a red flag that the advertisers are not on the up and up or that their offerings are not going to be profitable:

A Small Network

If the CPA network is very small, you probably won’t be able to get good enough income on it. It needs to have a sizable network with high quality advertisers.

Skimpy Or Poor Advertisements

The advertiser will be the one creating most of the advertisements and offers. If the copy is wimpy or unimpressive, you will have a harder time selling the offer even with your own pre-landing page inserted earlier on your website. Try to pick offers with convincing and persuasive copy that use the keywords that are sure to attract attention.

Delays In Payment Or Incorrect Payouts

Obviously, you’re not doing this for free, so if your payments are delayed or appear to be lower than what you estimate, either the ads are so poor they are not converting surfers to viable leads, or someone isn’t playing by the book. That’s why going with a low minimum payout can help to spot that early.

Unestablished Networks

New CPA networks can pop up overnight, but that doesn’t mean they are viable. If they’ve signed up affiliates who later renege, the CPA network may close their doors before your payout. So, be careful and choose networks that have been around a while and have a good online reputation with other Internet marketers.

What Advertisers Should Look For

Large Network Of Quality Publishers

It does no good to put up CPA offers if no one is in the network to publish them. So, they will want to be assured that there are sufficient publishers to merit their presence in the network.

Verification Services

Advertisers want the CPA network to verify the quality of their publishers and to only allow those that will benefit advertisers to sign up. They also want to make sure that there is less chance for fraud or deception on the part of the publishers in the network.

Exclusive Contract With Publishers

Just like publishers want affiliate offers that are exclusive, CPA advertisers want publishers that are exclusive too. This helps them to narrow down the competition and also makes them fairly certain that their offers will get the attention and effort they deserve.

Sound And Efficient Platform

The CPA Network is online and will be judged by the advertisers quite heavily on how well it functions. You don’t want the network to be down a lot, and you want it to be easy to upload offers and track performance of a campaign.

Campaign Management

Whatever help that an affiliate CPA advertiser can get on how to best implement their campaigns will help not only them, but the publishers, and the network too. So, the CPA network owner should take it as part of their business to help manage and track campaign performance and help advertisers to evaluate the effectiveness of their offerings.

Traffic Conversion To Leads Or Sales

The bottom line is that if the advertiser spends time putting up campaigns, they want to see good conversion rates. So, anything that will help the publishers and advertisers to fine tune the campaigns to create more leads and payouts, will keep the advertisers happy.

Customer Service Available 24/7

If you are an online CPA network, the expectation is that you will have some customer service available 24/7. This can be done by using autoresponders, having FAQs , and email addresses where people can ask for help.

What Advertisers Should Avoid

There are a few things advertisers need to avoid too:

High Service Fees

Most CPA networks are going to charge a fee for their services. They should be competitive in the marketplace and in accordance with how wide the network is and the quality of it as well. If you do get into a selective network, they might charge a little more, but also generate better opportunities due to the good management of the program. So, it’s a balance of fees to how well they perform.

Flash In The Pan Sites

Sites that are relatively new are quite unpredictable. You might end up signing up and investing a lot of time with them, not to mention money, only to find the site closed down the next day. So, avoid startups and stick with players who have already established a good reputation with other advertisers and Internet marketers.

Non-Selective Sites

CPA sites should be a little hard to get into and they should be verifying both the advertisers and the publishers. If all you did to sign up was send in a form and no one called, it means they are not verifying contact information and you should beware.

What CPA Network Owners Should Look For

The basis of a good CPA network and effective management of it is what is going to make your business successful. For that reason, CPA network owners need to look for:

Scripts, Templates, And Tools

These will make their jobs easier and should provide a high degree of automation to their sites. They should be able to provide advertisers with campaign management and performance tracking, payment processing, and professional and effective graphics that appeal to the network.

Quality Advertisers

Again, if a CPA network owner does not verify the quality of the advertisers, it won’t be a very successful business. They should entice quality advertisers to join, and make exclusive contracts, by providing their own incentives, discounts, or other benefit that will improve the advertisers conversions.

Quality Publishers

Without the publishers, the network can’t exist. So, they must be verified, cultivated, and trained to use the resources on your site so that they can provide the advertisers with a good conversion rate while they earn top dollar.

What CPA Network Owners Should Avoid

Bad Public Image

A bad reputation is a killer in this business. It can come from something as innocuous as a poor website design, buggy scripts, or poor customer service. Even not having your own domain name can make you look unprofessional. Once word gets out that you are not really with it, you might as well close your doors.

Fraudulent Advertisers

You want to check out the advertisers and make sure they are not going to abscond without paying their publishers. If they do, you are on the hook for what they are owed so that your own reputation is not tarnished.

Tracking Payouts Manually

This is going to really be hard as you start to grow, so you might as well bite the bullet and install some scripts or have someone program this functionality into the website on the get go.

Focusing Too Much On Fluff

Instead of spending years trying to make the design of the website just right and/or attracting only big names into your fold, try to build up a base of solid transactions. That’s why using templates and scripts can help you reduce the design layout time and focus you more on the functionality of the site and the performance of your advertisers and publishers.