How To Make Money Online With CPA Networks Part-5

Sunday, August 30th, 2009 at 14:13

CPANetworksOwners This is part 5 of my previous posts about ,how to make money with CPA networks part 1, part 2, part 3, part 4, in this post i will write some tips on how to setup your own affiliate network.

What You Need To Set One Up

To set up offers as a publisher will have different requirements than if you are looking to set up your own CPA network. Both of these strategies are viable ways to make money, so we will go over both of them. However, it’s important to know that the startup costs for setting up your own CPA network will exceed the costs for just signing up to someone else’s CPA network as a publisher. The rewards can be richer, but there are also some significant risks. Setting up a CPA network is very much like setting up your own online business, with many of the same rewards as well as risks. For that reason, we’ll discuss that option first and from there one can make a decision whether to try to create their own, or to use someone else’s site.

Setting Up Your Own CPA Network

In order to set up your own CPA network, you will need a website with its own domain name, a script to facilitate the registration of both publishers and advertisers, some payment system put in place, and, of course, you will also have to attract publishers and advertisers to your network. You may also want to get a third party outfit to double-check your advertisers for you, as this will be a lot of the work and can save you quite a bit of money in the long run and attract more publishers to your network. You will end up charging a commission or fee to your advertisers and signing up publishers for free. The more advertisers you sign up, the higher the potential for big income. So, let’s start at the beginning.

The Domain Name

You can put up a script on a free website, without your own domain name, but what that’s going to do is advertise the fact that you’re not serious or professional about your business. Try to pick a domain name that will also do well in search engines,try to include word “ads” o “ad” in domain name. These days many two-word domain names are already snapped up, but you can still buy them from the owners, if the name proves to be significantly attractive. Otherwise, you can make up your own and register with any domain hosting and registration service. GoDaddy’s is very popular with most Internet marketers for their low fees and reliability.

Once you ask them to register your domain name, you will have to host your site on a host service, whether at GoDaddy.com or someone else’s service. It will take several days for your domain name to propagate across the Internet so that everyone online gets to your site when they type your URL in. During that time you can still get into the control panel on your website and start putting up the design of the site.

The Website

These days, there are many tools available for people who have never produced a line of code in their lives to put up a professional and well-designed website. You can use a blog setup for your CPA network, as long as it is compatible with the script you will install to register advertisers and publishers. In some cases, you can even get your host to install the basic WordPress.org package for a blog and just hand over the username and password for the control panel, saving you time trying to figure it out.

And, WordPress has tons of templates that are online for free. Blogs are great for putting up a members site and tracking subscriptions, and many people use them this way. However, if you have a bit of HTML programming expertise, you can just get a template for a regular website, it doesn’t have to be a blog that is updated frequently, and use that to install the script.

The Script

You will want to buy a script, a piece of code, that has to be installed on your website that allows you to track the advertisers and publishers, both with registration and with payment. Some people do the payment separate and manually, but this can be very unwieldy as more and more people sign up. So, think ahead and plan on buying both a script for registrations, one for payments, and/or one for both.

The Advertisers

The hardest component of your CPA network to attract is going to be the CPA advertisers. You can start the ball rolling by creating offers from your own offers and add that as a CPA network offer, so that your network doesn’t appear member-less. And, let’s face it, the more successful you are at signing up advertisers the more your success will attract more people trying to enroll as advertisers. And, it’s not just a matter of getting just anyone to sign up as an advertiser. You have to do some fact-checking to make sure the people signing up are legitimate Internet marketers who are going to pay what they say they will.

You don’t want to end up with people registering, getting publishers to post their ads, and then absconding with the payment and being difficult to locate after that. This is one of the major risks of being a CPA network owner as those publishers will still have to be paid and it’s going to come out of your pocket. So, to keep that from happening, you will need to make sure that you have good contact information on your advertisers, they are who they say they are, and that they are not defrauding publishers or CPA network owners.

That can be a lot of work, which is why you can hire someone who will do some sort of background check on the people who are signing up, so that you can accept or reject them on a sound basis. This will cost you money, but the alternative is getting bad or fraudulent advertisers who can kill the reputation of your CPA network or cost you many hundreds if not thousands of dollars and leave you high and dry.

Third Party Fact Checker

Whether you decide to verify the advertisers or hire someone else to do it, you want to make sure they collect and verify specific information necessary to make payments and verify legitimacy. They should actually place a call to the contact number given on the sign up form and talk to the individual as the final step to verify if they did provide good information. But, that’s not the end of it. They also need to collect information on where they live, and anything you need to collect payment for them.

The Publishers

You will want to have some publishers signed up to attract advertisers too. This can be done by offering incentives or greater payouts on affiliate offers. The better quality advertising affiliates will naturally attract more traffic to your network, so that should be your main focus. You will also need to verify these people just as you would an advertiser. You can use your third party fact checker to make sure that you get people who are going to work hard for the advertising partner and promote the offers with high traffic strategies or websites.

How To Get More Quality Advertisers And Publishers

This is going to be your biggest focus once the site is set up. To do this, you will want to implement some of the strategies that publishers will use to create traffic for advertisers. You will go to third party sites where affiliate advertising partners or publishers are likely to congregate, and post information with a link back to your site. The best places to get advertisers is in webmaster and Internet marketing forums. Two such places are DigitalPoint and Warrior Forum, but there are numerous other places you can go to join in the conversation and post information on your new site. You can also release a press release to announce your site and why it’s different than others or what makes it attractive!

How To Publish Advertisements Effectively

It wouldn’t be fair to leave this post without discussing some of the ways to make monies as a publisher. You will have to pick offers that are particular to your market niche and then use them to generate advertising revenue by getting people viewing those ads to click on them and perform some action. So, you have to generate a large amount of traffic in the right area and also promote the ads effectively.

Doing It Without A Website

It may seem odd that you can do this without a website, but it’s actually fairly easy. All you need is a large number of online friends, some knowledge of Internet marketing, and a place to put a URL link. So, let’s go over one particular scenario. Maybe you have a Facebook account with several thousand friends. All these friends can all end up being potential customers or you can use Facebook’s demographics to grab a bigger piece of the pie. One way to do this is to buy Social Ads for the CPA affiliate offer you are promoting. So, you put out a bit of money, which you decide, and you target the demographic with the ad that you want to promote on Social Ads. Depending on the payout and the amount of people who click and perform an action, you might end up making far more than you pay out.

Another way to do this is to simply add a link to some of your affiliate network offers on your profile or in a status update. Do be very careful about this strategy as Facebook can take a dim view of using your profile or status updates to market other people. One way to get around this is to set up a Facebook page or create a group which discusses your latest ventures and then invite your friends to join or become a fan. Once on the Facebook page or group, you can add as many links to your offers as you want and be okay with it as people have voluntarily signed up to learn more about whatever you are discussing there.

In this example, you haven’t bought a domain name, created a website, or even paid a hosting fee. Facebook is free and there are many more social networking sites with the same potential. Not just this, but you can do it with social news sites, forums, blogs, groups, and anywhere that a discussion is taking place with lots of members.

Doing It With A Website

You can also use it with your websites, and sometimes this is one thing that CPA network owners want their advertisers to have, even though it’s not completely necessary with a CPA network offer. You can avoid domain name fees, because it’s not as important to have your own domain name as a publisher, but you want to have your own site with your own content and members. You will want to prove that you have a sufficiently big enough audience to attract people to the advertiser’s offers.

Once you have a website with some staying power, and multiple viewers, you are going to place ads in different places. You can put them at the top for maximum exposure, within postings for inline advertising opportunities, or anywhere where there’s a sales potential. But, that’s not the end of it. You’ll still want to go to the third party sites with the demographic that would have an interest in that ad and drive traffic to your page. Don’t forget to include these offers with creative marketing strategies like cross-selling and upselling, and even backend offers. The back end offer strategy can be done on checkout or a thank you page, two perfectly good places to get another sale because people have already made a decision to buy from you. These would work best for CPA offers that require a sale…

In next part i will write about some things and tips to avoid.