Q: I want to start an online business. Since I don’t know anything about ecommerce and building websites and such, I’m thinking about starting out selling products on eBay, then pay someone to build a website for me once the money starts coming in. The big question is: what is the hot product to sell on eBay to make money fast?
– Bob D.

A: While it’s true that selling products on eBay can be a quick, low cost way to launch an online business, following the herd by selling the “hot product” of the moment, is not a great idea. To the contrary, chances are you will be stomped in the ground by the herd and left lying in the dust with your unsold inventory in hand.

We talked about starting a profitable eBay business in a previous column and the advice I dispensed then still applies today.

The most successful eBay sellers are those who understand that success on eBay relies on many of the same factors as success in a brick and mortar business.

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