While there are many things that make a successful web address,there are certain attributes that all successful web addresses share.

They are:

First, they are short and simple. Shorter is always better. Short web addresses are easier to remember and reduce the possibility of typing errors that can trip up potential visitors.

Second, they are descriptive. Your web address should be a preview of what visitors will encounter when they visit. Your name, in itself, may not provide enough of a clue to your web site’s contents to entice visitors to drop in.

Third, it should be memorable. The very best URL’s combine simplicity and description with an unique element-often a play on words-that helps potential visitors remember your web site address hours, days, or even months after they first encounter it.

As a result, a successful web address often requires more thought and creativity than immediately obvious. Your first instinct, usually to name your URL after your name or your firm’s name, may not-in the long run-be the best choice.

So how does your present or proposed URL measure up:

Is it Short. Is your URL as short and easy to type as possible?

Is it Descriptive. Does your URL do a good job of describing the content visitors will find when they visit?

Is it Memorable. Is your URL easy to remember, even if your name or your firm’s name isn’t? Is it distinctive or humorous?

Remember, the better your business name, the easier it will be to choose an URL. Like good business names, effective URLs are short, descriptive and memorable.

Here are some other aspects of URLs to bear in mind:

Do your preliminary research, and make sure the URL you want to use is not already taken.