Boomerang, Don’t Ricochet your Web Site Visitors

Thursday, April 17th, 2008 at 15:07

You don’t win your Web site visitors’ trust right away. It may take from 4-7 visits before they buy. You must always give them a reason to buy, and not offend them in any way because they will ricochet to other sites. Here’s some ways to get people to keep coming back to your site:

1. Upload new, original, and useful content often.

On every Web page put a notice: “Bookmark Our Site.” We update material weekly. Then deliver your promise and upload those free articles, book excerpts and tips. Blatant ads such as banners turn visitors off. Give them original information they can’t find anywhere else.

2. Give information away for free.

People want and expect free information on your Web site. After realizing your value as an expert, they will start to trust you, and eventually buy from you.

3. Publish your own ezine.

Target it to your specific audience. If you help people find the best career for them, collect emails from people looking to change careers.

Start with a monthly ezine, then see if you can do it bi-weekly. If you don’t stay in regular touch with your possible buyers they will forget you and your products. People want to connect Online so they can trust you as their savvy friend. If they like your ezine they will recommend it to others.

4. Give people a reason to go to your site.

In your ezine, before you include your featured article, column, or other tips, place near the top of it: Three Reasons to Visit My Site: