Google says AdWords’ real-time targeting and reporting are ideal for finding an efficient way to reach customers in the economic downturn. The company has detailed six tactics for maximizing your AdWords investment.Aka Make more money online.

1. Focus your ads on low prices and savings.

“Consumers care about prices more than ever, especially on day-to-day purchases,” says Google. “When someone searches on a particular product, you know they’re interested; by using your ad to tell them that you’ve got the highest quality and the best price, you’re more likely to earn their click.”

2. Use value-related keywords.

People are constantly looking for bargains. Google suggests using keywords that cater to this mentality. The company recommends using the AdWords Search-based keyword tool and Search Query Performance report to find higher-performing keywords that people are actually searching.

3. Make sure your ad groups are targeted and relevant.

“Ads perform best when their ad text reflects the ad group’s keywords; this makes ads more relevant to their intended audience,” says Google. “Make sure that both the text and the keywords in each ad group focus on a specific topic or product.”

4. Don’t waste money on irrelevant clicks.

Google suggests using negative keywords to filter out traffic from people looking for things that you don’t offer. They use an example that if you sell peanut butter, you might want to use “allergy” as a negative keyword.

5. Make it easy for customers to buy.

This tactic is all bout the landing page. Put some thought into your landing page, because people don’t want to hunt around trying to find where they need to go to buy the item they clicked on the ad to buy in the first place. Why make it hard? It should be as easy a process as possible.

6. Focus your money on your high-performers.

Google has a free conversion tracking tool that will let you see what keywords and ads are performing best. It is wise to focus your time and resources on the ones you are getting the most value out of.

That’s the six tactics Google provides for maximizing you AdWords investment. Performance is more important than ever when there is not as much money to play around with. If you’re using PPC as an advertising method, focus on eliminating the waste of money by getting the most you can out of your campaigns. Google provides more resources for each of these tactics here.

Previous posts about site flipping 1, site flipping 2, site flipping 3 ..

Stage 10: Get Directory Links

For those that don’t know directories are websites that categorize other website on the Internet and contain links to those sites. While their SEO benefits have decreased recently they are still important to Google. So this is another important piece of the puzzle and you can do this while you are posting to your blog or while you are waiting for your Ezinearticles to get approved. You can submit your site and get some quality backlinks for free by submitting them to these sites.

http://www.warriorforum.com/warrior-reciprocal-links-buy-sell-swap/6751-free-one-way-linkspr3-more.html
If you really want to see your Page Rank improve quickly submit to these directories as well:
Use:
http://directorysubmitter.imwishlist.com to submit for free to tons of directories. These are some of the most powerful directory links you can get.
Yahoo Directory: http://dir.yahoo.com/
Dmoz: http://dmoz.org
Best Of The Web (BOTW): http://botw.org
Microsoft bCentral: http://sbd.bcentral.com/
Business.com Directory: http://www.business.com/directory/index.asp
The Yahoo directory listing is expensive but it is well worth the money for the traffic and page rank you’ll get. Yahoo is still the #1 most visited site and will pass nice pagerank onto your site. DMOZ is difficult to get into so don’t be insulted if you’re not listed there. But it is certainly worth a shot. If you don’t get listed, just keep at it with the other directories and you’ll do just fine. Here is a general tip that applies any time you are doing SEO but it especially applies to getting links from directories. Scope out your competition. See who is ranking high for your keywords.
Just type your keyword into Google and see who is #1.
Then type their URL into https://siteexplorer.search.yahoo.com/
That will show you where their links are coming from. Look at what directories they are using and use the same ones plus a few more. You’ll be dominating the spot in no time.

Stage 11: Get More Backlinks from Forum Posts

Here I’m going to recommend a very cheap solution to get many more great backlinks to your site. I would go over to the Digital Point Forum and put up a thread on their Content-Services section:
http://forums.digitalpoint.com/forumdisplay.php?f=102
Tell them that you are looking to hire forum posters. People there will post for you in forums for pennies on the dollar!

Look at what the going rates are. Don’t be cheap or you’ll wait a long time to find posters, but last I checked for 12 cents a post you can get quite a few people ready to work for you! Require that the posts be in readable English and be at least two lines. Require that you get see the links to the posts before they get paid. Do your own research and find the most popular forums in your niche and require that they register and post to those forums. Also require that they use your primary and secondary keywords in the signatures of their posts as anchor text and link back to your homepage and other blog posts on your site. You should be able to complete this step for under $10 and pick up about 40 backlinks. Or you can do this yourself at no cost at all.

Stage 12: Monetize Your Blog

Stage 12 should be done as you are doing all of the above steps. You want your blog to be making money, or at least be READY to make money. Doing this is simple. Find affiliate products related to your niche on Clickbank.com
Create an account with Clickbank if you don’t already have one and get your own unique affiliate links to their products. Then use these links after each of your articles in a way that makes sense. So for instance, after your article about golf tips on your blog you can say: and if you really want to take your golf game to the next level you are going to love this:
http://youraffiliatelinkstosomegoodgolfproductonclickbank.com
It’s also a good idea to actually purchase the product you are promoting and do a review of the product on your blog. This should bring in a few sales as your traffic rolls in. Be sure to use your affiliate link when doing the review. It’s also good practice not to promote garbage. Also check out what the “gravity” is on Clickbank for the product you are promoting. That tells you how many sales of that product are coming from affiliates. The higher, the better. A high
gravity probably means the product’s sales page sells well and those are the kinds of products you want to be promoting. So sprinkle affiliate links in a logical fashion throughout your articles and at the end of your articles. Don’t overdo it. Keep it looking natural and in context and make sure it’s something you wouldn’t mind telling your friends about. That’s my personal test for whether I’m going a good or a crappy job marketing. It shouldn’t LOOK like marketing. It should look like a helpful website that’s not trying to reach into anyone’s pocket but just trying to help people out and when you do that well you’ll make money automatically.

Many of the affiliates you will find on Clickbank.com will offer other affiliate tools like affiliate ad banners that you can place on your site. Get these whenever you can and have someone (maybe your hosting company) help you upload them permanently to your blog in the empty spaces available there. Also put affiliate links as your “highly recommended sites” on your blog. So when you’re all done with this stage you should have a spiffy looking blog with lots of good content and tons of subtle opportunities for you to make money sprinkled throughout. If you really work hard at this you should have #1-#3 rankings on all your primary and secondary keywords and you should have the Page Rank of your site up to 3 within four weeks. Now you are ready to sell your site for a major windfall profit.

Stage 13: Sell Your Site

You want to do this at http://marketplace.sitepoint.com/ . Site Point is known to have loads of serious buyers and they do live up to their reputation. Click on the button on the left which says “Create New Listing” and list your site as an “Established Web Site For Sale” since your site should be over 30 days old by now. I recommend leaving your auction up for the full 30 days to get the most money for your site. What you write to describe your site is very important to how this auction turns out. Before you write anything take a good look at what has been done before you. Look at the sites that have bids. Look at the sites that are selling well and basically do as they do!
Why reinvent the wheel? Look at their subject headlines and descriptions and model after them.Finally, be sure to provide screenshots of everything you think would be valuable to a potential buyer including screenshots of your traffic (which by the way you should be tracking using Awstats) There are instructions for how to create screenshots of anything on your screen here: So if you’ve made any money on Clickbank go into your account and grab screenshots of your earnings. Figure out how much it’s earning per day or month and mention that in your description. Then you can place those screenshots on a post on your blog and link to the post in your Site Point auction. Don’t know how to do screenshots?
You can find some simple instructions on how to do them here:
http://www.pcuser.com.au/pcuser/hs2.nsf/lookup+1/89C3D7659987ED8ECA25715E0010F331
How much should you set your minimum and reserve bids? It depends on how well your site is doing. You can sell a site for up to 36 months worth of profits. I’d recommend that the reserve should be around 12 months of profits.
e.g. if your site is making $200 month in profit (after costs) then you should hold the reserve at $2400.
Once the auction is over and the final bid is in you will know who the winner is. Be sure to keep in close communication with him or her through the Site Point personal messages and you will just need to ask HostGator to help you do an “HTML Redirect” so the site is transferred to the new owner. Swap out your own affiliate links before you do collect the money and you’re done! That’s it, folks. It’s that easy.

Summary:
So let’s review what we’ve done here and how much we’ve spent.You got a hosting resellers account for two to three months=$72 (you can even get this for cheaper with a regular account if you don’t mind doing all the paperwork)
A domain name=About $10
Content: If you outsourced it, it cost you $60. If you did it yourself it was free.
Hiring Forum Posters: Probably About $15. Or free if you do it yourself.
Directory Links: Free
Site Point Auction fee: $5
Microniche Finder: $67
How much time did you spend? The most time consuming thing was probably the articles. But if you outsourced that this entire thing could be done in a day or two’s worth of work if you are new at this. If you are familiar already with directories, article writing and SEO I bet you could knock this entire project off in five hours. So all in all we are talking about as little as $82 or at most $157 and you have yourself a site that should easily sell for $2,000 but can also sell for as much as four or five thousand dollars if you find the right buyer. Not a bad return on investment if I do say so myself.

Now this “quick” make money flipping websites guide is over i will make an PDF file for you to read through my newsletter.

Don’t be shy tell me what you think about site flipping guide

Hi,i will continue o write my ultimate guide on site flipping,you can read site flipping part 1, and site flipping part 2 if you not already.

…Stage 5: Install A Wordpress Blog

As you may already know blogs are an excellent way to host the content on your site when it comes to SEO. Wordpress blogs are heavily favored in Google’s algorithm probably because of the many pages of content it lends itself to creating easily. Google, by the way, is the most important search engine we need to worry about for our purposes here. In order to host your blog on the domain name you just bought you simply need to go into your C (control) panel in your hosting account and find the “Fantastico” button. Follow the
easy instructions to install a Wordpress blog at your domain name.(some of you don’t have fantastico,in Godaddy you find it in Hosting section)

Stage 6: Make Your Blog Fancy

This should be fun.Reselling a website is similar to reselling a house. A few cheap aesthetic improvements will often affect the purchase price dramatically. So that’s what we’re going to do here only for us it’s not just going to be cheap, it’s going to be free! So sign into your Wordpress blog and click on “Designs”. Find something really spiffy and follow the easy instructions there to install it. If you really want to get fancy with your blog theme and ensure you will really “wow” those potential buyers for a reasonable price I’d recommend using: Theme Spinner (just google for it).

Step 7: Create Quality Keyword Rich Content

I’m going to recommend that you create (or buy) at least 40, 250 word articles.For $60 you can have this entire step done for you over at Cyber Hub Online . Now whether you write these articles yourself or outsource them, remember that these are not just any articles. You want these to be SEO optimized articles. So mention your primary keyword and your secondary keywords throughout the articles. Don’t use them too much. But don’t use them too little.A 2-4% keyword density is what you are shooting for. That means you want a keyword to show up at least every 50 words. It’s also advisable to work your keywords into the titles of the articles.
Your articles don’t need to be Shakespeare, but they should make sense and be helpful and informative. Make sure you are proud of what you are putting up there on your site even if that means touching up the articles you outsources. Potential buyers will be checking it out soon. If you choose to do this yourself put some of your keywords into Ezinearticles.com and Google to get article ideas for your particular niche and then just go for it! Even if you don’t outsource this you should be able to do 10 250 word articles a day. Not a big deal. 250 word articles are much shorter than you think. We’re talking about a paragraph for introduction, make your point, a paragraph for the conclusion and you’re done. I mention this in the my other posts but it bears repeating here.The better your articles are, the more traffic they will get. Keyword optimization is good, but nothing compares to an article that goes viral. If an article really peaks the interest of the Internet community you can have so much natural traffic and links coming to your site so fast it will knock your socks off. It is not NECCESARY that you do this for your site flipping to work. It’s just a way you can make even more money that you ever thought possible with the process.

Here’s what you would do. Go over to one of the most popular social networking sites like Digg. Type in the keywords relating to your niche.See which articles are really kicking butt (getting the most Diggs) and do something similar. Maybe you even want to do a rebuttal to their article. Don’t ever copy another person’s article. But take the essence of what they said and put your own spin on it. Newsworthy information will always pull better than information that’s rehashed. So you probably will find that a lot of the top stories in dig mention some relevant news that just came out about weight loss, or making money. Capitalize on that. Mention that same news in your article with your own thoughts on the topic. Also be sure to use catchy titles in your blog posts.

What’s considered a catchy title?
Once again just look at what is already working. Go back to Digg and see what their titles look like. Don’t copy them but model after them. In the videos you’ll learn how to “Ping” your posts to the social networks and when you do the title will be the most important factor in the success of your blog post. (Let me give you a quick tip about pinging that is not mentioned in other posts…there is a free site you can use to ping your blog to many many social network sites all at once. It’s ping.fm and I suggest you check it out and take advantage of it. It will save you lots of time when you are doing this. I didn’t even know about it until recently so you can probably flip your site in even less time than it took me).
Once again, this is not necessary for this to work, and I don’t want you to get discouraged and give up if you think you can’t do this. I’m just saying that even one viral article on you blog can skyrocket the value of your site and therefore the value at which you can sell your site. So if you think you’re capable of writing a viral article definitely go for it and reap the major rewards!

Another tip you should know is that “controversy get’s attention”. If your title and your article are shocking, there’s a darn good bet you’ll get a lot of attention. And attention is good for sales. I was speaking to a fellow marketer the other day who crashed his server because he wrote a pinged a blog post that said “Britney Spears and Linsday Lohan Caught Kissing”. In fact the blog post had two pictures of each of them kissing their boyfriends.

But you should keep this story in mind if you really want to see incredible traffic to your site. What would interest the maximum amount of people in your niche, and just give it to them.

Step 8: Post Half of the Articles To Your Blog

That is simple enough. As you are writing these articles post a few of them to your Wordpress blog each day by pressing “write new post”.This will give your website credibility in the eyes of Google as a site that regularly comes out with quality and dynamic content. Use the “Manage Categories” function in Wordpress and post your articles to various categories. This will create more pages for your site and that’s a good thing in the eyes of Google. Our goal here is to increase our search engine rankings as well as our PageRank.
Page Rank is a complicated topic, but you don’t need to know exactly what it is for this to
work for you.(and now pagerank is not affected with quality of your site,but for flipping websites is good) Suffice it to say that potential buyers will see your site as much more valuable if it has some Page Rank and that’s why you need to go get some!

Page Rank runs on scale from 0 to 10 with 10 being the highest. Your goal with this site is to
achieve a Page Rank of at least 3. You can use this site which is pretty accurate to see how your Page Rank is doing as you do these stages: http://www.dlls.info/

Step 9: Submit The Rest Of Your Articles To EzineArticles.com

Remember I asked you to create (or buy) 40 articles. 20 are going on your blog. The other 20 you should submit to Ezinearticles.com. If you don’t have an account with them you should open one now because they are the article directory that will give you the most traffic and SEO benefits. When submitting your article to Ezinearticles.com be sure to place a link back to your site in the author’s resource box. This should show up after your article. It will bring some traffic to your site but more importantly you are getting some quality backlinks, another important factor in the eyes of Google. When linking back to your site using the resource box you should NOT just use a regular link like this: http://loseweightreallyfast.com
Rather you should have your primary or secondary keywords be the link and have the URL of the website embedded into that text.
So the author’s resource box after each articles should look something like this: Jason Gadget is an experienced author and writer and he’d like to share with you his best secrets to lose weight really fast on his awesome blog. Check it out now.
The words “lose weight really fast” in this example above are called your “anchor text”. In order to make this happen use this code when creating your resource box:
<a href=”http://www.your-website-here.com.html”>Primary or secondary keyword
phrases</a>
Always use your keywords as your anchor text, using your primary keyword as well as your secondary keywords. If you did this right your keywords should be showing up in the title of your article two or three
times in the body of your article and then again as the anchor text in the link in your author’s
resource box.
Hot tip: I recently spoke with a true SEO expert who informed me that Google is now giving great weight not only to the anchor text, but the text before an after the anchor text. In general you should try to keep things looking natural, so it’s a good idea to use the keyword in the text before the link and after on some of your articles. This is a tip that will also apply nicely to the SEO methods you’re about to learn later in post on site flipping…..

In my earlier post what is site flipping part 1 i coverd some basics,it is time to continue with this guide..

State 2A: Test the Profitability Of Your Keyword:
This should take you about five minutes but it’s a hugely important step.Before you decide on a keyword you need to make sure that the keyword you’ve chosen leads to actual buyers and sales. There’s no sense in dominating a keyword that leads to no sales.There are other ways to make money off of keywords that make no sales, but that’s for another product. For our purposes right now we want “buyer’s keywords”.How do we verify if our keywords are “buyer’s keywords”? Here’s a simple trick you can do. First I’m going to explain the “hard way” to do it. Then I’ll explain the “easy way” with my simple trick. This is just so you’ll understand what’s going on and appreciate what the “easy way” is all about.

So here are two ways to make sure that you’ve chosen a “buyer’s keyword”.

a) The Hard Way: Type the keyword into Google. Look to the right. Are people advertising there? If so, write down what their ads say exactly.
Continue to spy on the advertisers there for a month. If they are still there, you can be quite sure they are making money placing their ads on that keyword. They pay per click, and they wouldn’t be just throwing money down the toilet for a month if the clicks on that keyword didn’t turn into sales.

b) The Easy Way: Same concept. Faster way to get your intelligence. Go to a site called http://www.spyfu.com and type in the keyword you are thinking of targeting. Look below and you will see ads. I can prove this to you if you’d like, but for now you’ll just have to take more word for it that those ads that you see are ONE MONTH OLD. Are you getting the trick now? Now that you know that those ads are a month old go back to Google, see if you see ads that are the same or very similar. If you do, it’s a winner. If you don’t it isn’t. It’s just that simple folks. Did you do it? Good. You’re ready to move on to State 3.

Stage 3: Buy a Domain Name That Contains Your Primary Keyword This is the easiest step yet. If your keyword is “simple weight loss tips”, buy simpleweightlosstips.com So go over to Name Cheap and buy that domain name for about nine bucks a year. (I just made up that keyword phrase. I have not researched it, so don’t assume it meets the qualifications I mentioned above). Let’s take a moment to explain why we are doing this.

We are going to be doing some search engine optimization (SEO) i.e. optimizing our site for the best rankings possible in Google’s results page for our primary keyword. When Google notices that your domain name is the same as the keyword this tells them that your site is probably very relevant to that keyword and Google rewards you for that in the search results for that keyword. Even if this is the only thing you do for search optimization purposes, this move alone regularly people’s sites to the first page of Google within a week! If your exact domain name is not available you can get a hyphenated version of the same
name and get similar results e.g. lose-weightfast.com.

Stage 4: Get Reseller Hosting For Your Website
Since you will be creating a site and reselling it to another person you would be very wise to get a “resellers account”. When a normal web owner sells his site to another person you can easily get caught in a web of red tape with the hosting and company that can last weeks before that site gets transferred over to new ownership. Smart site flippers, however, use a resellers hosting account. This basically means you are
your own web hosting company. You will be hosting the site you are about to create on a server that you own (sort of). Therefore there will be much less red tape when you want to transfer the site. You can get a resellers account at a very reasonable price over at Host Gator.You can also do this with the regular hosting you may have but if you go that route now but don’t complain to me if it takes a few weeks longer to get this project done. Even if you get regular hosting I think Host Gator is still probably the way to go for a beginner. I have found their support team to be available and helpful at all hours of the night.