Web 2.0 Strategy You Can Begin To Use Right Now To Make More Money

Thursday, July 9th, 2009 at 17:43

Web20.Strategy Web 2.0 of course is the term we use to describe the way of interacting on the web with more than just one way communication. Many of the mediums that characterize web 2.0 involve many users being able to interact with each other quickly and some of the more popular ones, even in real time. This can be huge for your business by giving your customers updates.

The way this impacts your business is that you can maximize your reach and exposure with these platforms by syndicating content and establishing your own web 2.0 presence with the social networks. Blogging is the perfect example of how web 2.0 has really sparked more interaction with people online as opposed to ten or twelve years ago when blogs weren’t really used for business that much, but more for personal logs and updates.

Today, with the widespread explosion of social networks which thrive off usergenerated content as their primary means of expansion, sites like twitter, facebook and digg are just about mainstream if not already. Many people don’t know you can set up your own business account with these groups and have social network accounts created just for the purposes of giving customers and subscribers your updates about existing products as well as news about new ones you’re bringing to market.

So instead of creating an account with say, twitter.com/yournamehere… You can create an account with twitter.com/MakeMoneyFree and now when people choose to follow updates for MakeMoneyFree, they know they are going to get useful, practical and up to date marketing information they can use. So this is actually a duplicatable strategy I’ve done that has really performed well for me. One of the key benefits of implementing this strategy for your business is when you create your new account, all of these sites have a “profile” where you can list your homepage link. This is where you can turn this into more business and profits for you so read on! Let’s use twitter for an example. Say you’re setting up your account there with your business name and we’ll use my account here so you can follow along: http://twitter.com/MakeMoneyFree

You’ll notice in the profile, there’s a brief bio with a few words and then the link to http://sitebestinfo.com/ So when people check out the profile after I make what they call a “tweet” (micro blog post), they will be able to see the content and be exposed to the beginning of the marketing system where they can grab a free gift with their free subscription to my newsletter. So, one of the really beneficial aspects of using this system, is for instance, say someone “follows” me by searching for people on twitter, facebook, etc who blog or produce content about ‘marketing’, they will be exposed to the link in the profile and a certain number of those followers, will subscribe for their free gift and then receive the newsletter where they will also have the opportunity to find updates about new products.

So as you can see, just creating these business profiles in the web 2.0 sites can really expand your reach to people who are interested in your niche expertise such as for me is “marketing” and they can get more information and find useful products from SiteBestInfo whether they read a post I made weeks ago or one I make tomorrow. And for those who like to crunch numbers, you can pretty much determine that for every 500 targeted followers you have following you on twitter, when you make a relevant post with a strong call to action that includes a benefit and the url, you can expect about at least 10 people from twitter to visit that site immediately.

Now obviously, the more followers you have, you can scale that projected number higher and adjust to make allowances for more authority and influence the higher you go. For instance, if President Obama who has hundreds of thousands of followers decided to make a tweet and asked the world to do a particular action like sign up for a newsletter or something, you can be assured that his greater reach would result in others doing what’s called a “Retweet” where they put RT before the post to signify they are re-tweeting or posting again what someone else has just posted. Some of the guys like Chris Brogan and Guy Kawasaki have loyal followings who retweet many of their sayings and offerings on a daily basis. Of course, autoresponder companies like aweber or domain registration companies like namecheap, each have their own business accounts there too.

They are seeing success with it according to the reports on their newsletters so you can see that although it is still kind of new and has plenty of room for early adopters still, there are some pioneers who have already tested and proverbially taken the “arrows” in the back for businesses to see it is a profitable model to adopt. With facebook, you can create profiles, create stores, create software applications to be distributed while branded in your company name and you can create social groups dedicated to just your company or issues your company’s products and services solve for your customers.

There are plenty of ways to make sure you get your business into the web 2.0 sphere successfully and blogging is just one of them. Squidoo is an excellent place to direct your affiliates to create lenses based on common issues or search phrases people who buy your products are likely to search and read. There you can have engaging content and have your affiliates include their affiliate link to your service. One great benefit about that is you can create polls, include images and get some nice search engine rankings for your search phrases as well as having the entire squidoo community find your squidoo lens internally also. It has been around for a few years now and those who use it find they get more subscribers and sales as a result when they create their lenses to not only provide solid content related to your niche but also when you streamline your lens to include links to subscribe to your newsletter, ecourse or to get a free report.

Again, once your interested prospects are subscribed to your autoresponder, your follow up messages can market to them and offer your products and make recommendations. It’s a healthy idea to include good solid content that your subscribers will benefit from reading and using too. Relevant tips and up to date news is a great way to endear your brand to your readers and maximize the response to your offers which you have created for them to use and benefit in your area of expertise. So, I recommend that you create your accounts and profiles with twitter, facebook and squidoo branded in your company name and to use your homepage in your profile as well as include nice content that acts to “pre sell” and arouse buying desire followed by a free report or subscription to your newsletter which will then follow up with your marketing messages created to close sales. That is how to do this strategy and you can expect to greatly increase your reach, expand your brand’s sphere of influence, continue to build and expand your credibility in the marketplace as well as establish your expertise and become the obvious “go to” source for reliable information in these networks which may not have any of your competitors operating in them yet.

It is a great way to get your offers and brand name as well as your website link in front of more interested customers and to serve your market online in a way that your competitors may have failed to discover yet. If you can see how using this strategy to instantly put your offers in front of several thousand more people can be of good value to you immediately (not to mention the search engine results it provides for you!), then I commend you for being smart when it comes to your marketing and would recommend that you subscribe to my free newsletter and download your free report on web 2.0 which will cover ways you can maximize this in greater detail,and make money online.

After all… “Why be dumb when you can be a Genius?”