Google has people riled up with its latest local search effort Google Place Pages. Place Pages are a Google Maps feature launched last week, which serve the purpose of providing everything you want to know about a place (a city or a business) in one spot. For example, if you search for a specific restaurant, you should get web pages, directions, reviews, images, street view imagery, business hours, etc. Google lets businesses submit specific categories they want to include.

There is concern from some that Google is trying to eliminate the need for users to leave Google and even visit a small business’ web site.

I wonder if this is an “assault against the small business websites”, Google wants people to spend more time on Google. Yahoo wants people to spend more time on Yahoo. Facebook wants people to spend more time on Facebook. Several of these large online “media” [companies] are doing everything in their power to keep the eyeballs on their website (unless you pay them for an outbound link).

Google has always claimed to do everything with the user’s experience in mind. Unfortunately for SEOs and webmasters, however, it also could mean that people have less reason to go to their sites.

To me, this would really depend on the information that the searcher is hoping to acquire. It’s going to be about finding the right balance of useful information and providing an incentive to still go to your site (if that is your goal). The Place Pages would certainly bring a new element to the online reputation management table. You’re going to want to keep an eye on what’s showing up on your Place Page, and address the situation accordingly. They can include user-generated content.

Another concern that has been voiced about Place Pages, is that Google could start ranking them in natural search results – outside of Google Maps. In fact, Erick Schonfeld points out that this is already occurring for at least the Burdick Chocolate Cafe (the example Google used when it announced the feature).

This could theoretically reduce clicks to actual sites, but again, this would just emphasize the need to manage your reputation on your Place Page. Your site is likely to be easily located from the Place Page anyway.

Blogger Eric Fredline says Google’s Place Pages are “designed for optimization,” but that something is missing. “For one, Google would need local merchant’s to define some sort of ‘conversion event’.  This is conceptually as easy as defining a new ‘block type’ that will appear on the landing page and be optimized,” he says. “For example, a restaurant might view a phone call or an Open Table registration as a conversion event.  If it’s a phone call, I imagine the merchant could be encouraged to use Google Voice to provide a closed loop analysis of the conversion event.”

“Perhaps more likely than having individual merchants doing this (at least in all cases) would be a small army of SEO and SEM experts doing it on the businesses’ behalf – but within a closed looped system managed by Google,” he adds. “Google could potentially create a whole new eco-system.”

Another interesting factor of Google’s Place Pages is the fact that they have sponsored results on them. This could raise more concerns, such as competing ads showing up on a business’ place page. In Google’s chocolate Cafe example, the Page is showing ads for chocolate companies like Godiva and Ghirardelli.

There are a lot of questions about the Pages, and answers will likely come in due time. In fact, Google Place Pages will be discussed in more than one panel at next week’s Search Marketing Expo.

The Place Pages come with their own structured URL. The example Google gives is http://maps.google.com/places/us/cambridge/brattle-st/52/-burdick-chocolate-cafe. You can see how it is structured by places/country/city/street/address/business name. Google discusses the feature here.

Google says that while not all businesses have a place page yet, they will soon. Businesses can update their info through Google’s Local Business Center.

Will this help your business ? what do you think?

If you write for the web, whether that be on a blog or any other content site, there is a good chance your content has been scraped at some point, if not on a continuous basis. The good news is that it’s probably not that big of a deal. At least that is what Google’s Matt Cutts imples.

Answering user questions as he so often does, Cutts took on the question, “Is there a way to benefit from content scraped from your site?”

The simple answer to this is yes. You actually may be able to slightly benefit from having your content scraped. According to Cutts, if you make sure the pages on your site have links to you in them, the scrapers may leave the links in and end up linking to you. He says these links can “help you along.”(make more money)

“There are some people who really hate scrapers and try to crack down on them and try to get every single one deleted or kicked off their web host,” says Cutts. “I tend to be the sort of person who doesn’t really worry about it, because the vast, vast, vast majority of the time, it’s going to be you that comes up, not the scraper. If the guy is scraping and scrapes the content that has a link to you, he’s linking to you, so worst case, it won’t hurt, but in some weird cases, it might actually help a little bit.”

It’s the same principle that Cutts talked about when talking about having links in low-quality directories. He says Google tries not to score the low-quality directories too high, but it doesn’t hurt your site at all for being listed there.

He says that most of the time, you don’t really need to worry about scrapers, because they don’t have a large effect in terms of the actual impact on users very often. He does add that if you see a scraper ranking higher than you, you can consider doing a Digital Millennium Copyright Act request (DMCA), or if it’s a true spammer (gibberish, etc.) you can go ahead and do a spam report on them.

Google does not use the “keywords” meta tag in its web search ranking. Google’s Matt Cutts explains this in a Webmaster Central video. This is not breaking news, by any means, but there are a lot of people out there that still put a lot of stock into this.

In fact, Cutts mentions that people have sued each other for meta tag keyword theft, when really this is just a waste of everybody’s time, because they don’t even play a role in the ranking of sites on Google!!.

WTF?

“About a decade ago, search engines judged pages only on the content of web pages, not any so-called “off-page” factors such as the links pointing to a web page,” says Cutts. “In those days, keyword meta tags quickly became an area where someone could stuff often-irrelevant keywords without typical visitors ever seeing those keywords. Because the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag.”

Just because Google ignores the “keywords” meta tag, that doesn’t mean it ignores all meta tags. In fact, there are several that the search engine definitely uses. For one, Google sometimes uses the “description” meta tag as the text for search results snippets. But even in then, the “description” meta tag isn’t used to influence ranking.

Google also recognizes the “google,” “robots,” “verify-v1,” “content type,” and “refresh” meta tags. Information about how Google understands these can be found at this page in the Webmaster Tools help center.

“It’s possible that Google could use this information in the future, but it’s unlikely,” Cutts says of the “keywords” meta tag. “Google has ignored the keywords meta tag for years and currently we see no need to change that policy.”

So the moral of the story is, if a competitor is jacking your keywords, and using them in their own “keywords” meta tag, this will have no effect whatsoever in how they rank in Google when compared to your site. Cutts says other search engines might use the information, but Google doesn’t.

Google does note that its enterprise Search Appliance has the ability to match meta tags, but this is of course separate from Google web search.

As I have said before, these videos and other tips Google frequently gives out are worth paying attention to for any webmaster looking to rank well. Whether they’re talking about duplicate content, meta tags, or paid links, they’re all aimed at telling webmasters how it is, and clarifying any misconceptions to the contrary. Whether you agree with Google’s methods in all cases or not, the tips are for your benefit.

Like it or not, Google controls what people find on the web when they search. The company’s huge market share is just something that is. There is always the possibility that could change in the future, but at this point, it looks like webmasters are not going to be able to ignore Google for a long time, if they hope to be found on the web by searchers.

We realize (and Google surely does too) that many well-seasoned marketers already know that Google ignores the “keywords” meta tag, but webmasters are born everyday, and not all of them have been so heavily seasoned to this point, and that’s why Google puts this information out there. There is always misinformation (particularly when it comes to search), and sometimes the record just has to be set straight. Who better to do that than Google itself?

So what you think about this?