Why you need new website content.

Finding or creating good content for our websites is a chore. It is, though, a necessary chore, for the following reasons:

Search engines want to provide quality content to their searchers. Your website is likely to get a higher ranking in the major search engines if you can help satisfy that need.

If you can provide relevant content regularly, especially if you can update your website daily, then the search robots will be back often, maybe more than once a day, delving deep into your site.

Your website visitors come in search of content relevant to their interest. If you can provide that content, in both quality and quantity, then you have a better chance of them returning in the future. If on their return there is fresh content, they are even more likely to become loyal visitors.

Using a ready made source of content.

There are a variety of sources of content for your website:

From your own mind and hands.

Custom written web copy or articles.

Articles off the shelf in article directories.

RSS feeds, yours or others who have syndicated their work.

It is possible, though, you already have some potential website content written and waiting for you, in your own attic. Your autoresponder attic, that is.

If you use an autoresponder for sales letter series, information series, newsletters or ezines, then it may be worth taking a fresh look at what you already have there, in the way of written copy. If there is anything that is relevant to your website, which is very likely, and you have not already put it on the website, then why not do so? It will give the material extra exposure, and may even bring you a few extra sales you would not otherwise have had.

Some tips in using your autoresponder letter series on your website.

Here are a few tips in using your autoresponder letter series:

Use only series that are relevant to the website, and have appropriate keywords.

Consider only copying one letter a day to your website. If you have a long series, doing them all at once may be daunting and become an unfinished job as you get bored with it. One a day will make it a small daily job of minutes rather than hours. More importantly, though, it will alert the search engine robots that there are frequent updates going on at your website. They will be back for more.

If you would prefer the autoresponder content not to be read by your usual site visitors, just the robots, then make it unlikely that a human will find it by navigation. However, a keyword search through a search engine may still take a visitor there, and you never know, they may become a customer.

While you are going about this task, why not create an RSS feed with this series of letters on? This is especially useful if it is a long series. So long as you have notified the RSS directories of your feed, you will get people viewing your autoresponder series spam free and cost free. With any luck, other people may even display it on their website. I recently discovered my RSS feed, of one of my autoresponder sales letter series, on a popular home business opportunity website, with an Alexa ranking in the top 100,000. That can’t be bad business. Even if only 30 people a day read that RSS feed, that’s close to a thousand a month. Imagine getting that number of leads through Google Adwords at $1 a time?

By using the above ideas, your autoresponder letters will be giving you extra value, and you will be giving extra food to the search engine robots, and maybe your human website visitors.

ABOUT THE AUTHOR:

Roy Thomsitt is the owner, webmaster and author of http://www.change-direction.com. He has a background in offline advertising, with practical experience of working from home in marketing since 1995, plus 2 years of experience with online marketing. He has a substantial background in financial and project management, implementing new office, accounting, computer and management systems. He is an English expat, now resident in the Philippines.

On the Internet, links are very important for websites to accumulate because they have such a heavy bearing on a website’s relevance and ranking when certain keywords are searched for. As a result, many websites are working hard to get more links to their site than their competitors so they’ll have higher rankings. This sounds great in theory, but getting links may seem like a difficult or even impossible task to you. It is not however, because of reciprocal link exchanges.

Every website wants more links so you simply make the offer to trade, that is, you link to them and have them place a link back to you. Of course, there can be some things that stand in your way with this technique, but there are ways you can lessen the likelihood of rejections for a reciprocal link and ways to find certain link partners as well. Read the following tips for more information.

Tip #1 – Identify Websites

The first thing you want to do is identify websites that you would like to link to your website. These can be websites that offer indirectly related products to what you offer on your website, or any website you can think of that would have a market for your products as well. Also, you want websites to link to you that are popular and have a high search engine rankings already because this means they likely have a lot of traffic. The more traffic a website has that links to you, the more likelihood that your site will get traffic from this link. Do your homework and get as many good links as you can.

Tip #2 – Link First

Once you have identified the websites you are interested in linking to, you should then go ahead and link to them first. When you e-mail them, you can simply say that you really like their site and have added a link on your website to theirs and you would appreciate it if they add a link back to you. Then, if they do not link to you within a reasonable period of time you can send a follow-up email, always polite of course! If they still do not link to your website, simply remove their link from your site. This method will work for the majority of websites you proposition.

Tip #3 – Information

When writing e-mails requesting links, make it easy for the webmaster to link to you. People are extremely busy but many are willing to help you if you make it easy for them. If you make it difficult, they will not be as likely to help simply because of the effort it requires. As long as your provide the link you want, the URL, title, and description of your website, you’ll have a great chance of getting that new reciprocal link.

Michael Turner shows you exactly how to increase web site traffic in his free 7 part mini-series. Grab it today at http://www.powertraffictactics.com/

When shopping online for Link Management Software that can help create and automate your links directory, some important features that you should look for are as follows:

The software should,

• Create the links page based on your own template.
• Allow addition or removal of links at the click of a button and have the links page rebuilt.
• Allow webmasters to submit their site.
• Notify you when a webmaster has submitted their site and give you the option of accepting or rejecting their submission. .
• Automatically check whether link partners linked back to you.
• Help to automate the process of finding new partners.
• Be easy to install.

The key to success for a website or online business is good search engine ranking. All of the major search engines use link popularity to determine how well a site will rank so the more high quality, relevant links that lead to your site, the higher it will rank.

There are a number of link management software scripts on the market but the one that I really enjoy using is
LinkMachine. This is a relatively new link exchange management software that does not require an mySQL database and is very extremely to install. This software makes it very easy to find and contact quality link partners, generate custom link pages that match your site, and keep track of reciprocal links. LinkMachine automatically updates your link pages the instant they’re changed – no uploading required. Link exchanges increase a site’s targeted traffic, search engine ranking, and sales.

LinkMachine finds hundreds of popular, relevant sites to potentially exchange links with. Invite the webmasters of these sites to exchange links, using LinkMachine’s fast e-mail templates. Generate custom link pages that perfectly match the look of your site. And keep track of each reciprocal link to your site.

LinkMachine is a Php application that runs on your web server. So it can automatically update your link pages the moment a change is made – no need to upload files each time a new link is added.

There is a free 10 day trial and a 30 day money back guarantee.

Ken Austin
Install LinkMachine Free

Take your internet marketing to new heights

Getting links to your website all over the Internet is one of your best methods to get a higher ranking in the search engines. The reason for this is the more links you have, the more popular you are in the eyes of the search engines, and as a result you will be rewarded with a higher relevancy ranking than other websites with fewer links. So, what you want to do is joint venture with as many other websites as possible and get your links out on the Net. This will increase your traffic and ultimately your revenue, so it is certainly worth your while to put some serious effort into reciprocal linking. Follow these suggestions on how you can get started with reciprocal link exchanges and win the link popularity contest.

Tip #1 Find Quality Sites

The first thing you should do when it comes to reciprocal linking is research. You want to find some really high quality sites that already rank well and that target the same market as your website. These sites should not be in direct competition with your site, they should be related in some way. The reason it is important to find sites that already have a lot of traffic is because the more traffic they have, the more people that will view your link and ultimately visit your site because of it. Of course, you can still get your site linked with less popular sites, but that should only be after you already are linked with some really popular sites.

Tip #2 Use the Personal Touch

When asking another website to link to your site, you need to make sure your site is worth linking to. For instance, if you still have pages under construction or is disorganized with no clear focus, no other site is going to want to link to you. So, first make sure you have a quality site. Then, write to the quality sites you located personally. You want to send a polite e-mail that compliments the other site and ask for a link. You should provide all of the information for your link including title, URL, description, and any information the webmaster will need to link to you. This will save the webmaster a lot of time and effort and he will be more likely to link to your site than if you do not provide this information.

Tip #3 Link First

In your personalized e-mail you should also mention that you have added a link to their site and give them instructions on where they can find it. When you link first followed by a link request, providing all the necessary information to post your link, you will significantly increase your chances of getting a reciprocal link. Also, give the other webmaster some time to get your link up. Check back in a week or two and if it still not up, simply send a gentle reminder e-mail. If your site is still not posted within a short period of time after that then simply remove the websites link from your website and keep moving. Remember, while obtaining links is your goal it might not be first on everyone’s list.

Michael Turner shows you exactly how to increase web site traffic in his free 7 part mini-series. Grab it today at http://www.powertraffictactics.com/