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Archive for May, 2008

Making maximum profit from your law firm website is important, but as a lawyer you might not have any clue about search engine optimization and Internet marketing for your legal site. However, it is not so difficult to poise your website to be successful online even if you are not experienced with Internet marketing and driving website traffic. All you have to do is review the following tips and include them in your website marketing plan. Before you know it you will notice that your website counter is recording more hits per day and telling you that your directories, keywords, and links are working.

Tip #1 – Submitting to Law Directories

Take some time online to orient yourself with the myriad of law directories available. Register your domain name and the type of law you practice with as many law directories as you possibly can. By doing this, people searching through law directories for a lawyer will have your website as a choice when making their decision on which attorney to hire. As a result, your website should be as comprehensive as possible with every bit of information related to your niche available to visitors. Many people use directories now instead of the yellow pages so when you list your site with these directories, you’ll get targeted traffic to your website and ultimately more clients.

Tip #2 – Optimizing for Specific Keywords

Nobody knows what the search engines will be looking for in the future, but right now keywords play a critical role in the ultimate ranking your site receives. When individuals search for specific words online, search engines give them pages that are optimized for those keywords. Because of this fact, you should be sure to include your industry specific keywords as well as location and the specific type of law you practice. By doing so, you will get more targeted traffic because your web pages will rank well for the keyword phrases your potential clients are using to search the internet.

Tip #3 – Incoming Links

Like keywords, incoming links are the other major consideration search engines use when ranking your site. Regardless of whether you get other websites to link to you or use auction sites like eBay to auction off your services and include links in the text, when you have more links you will have a better result with clickthrough traffic and also the search engines. Better search engine results means you will have more traffic and more sales. It is certainly worthwhile to put some effort into building links.

Include these three tactics into your law firm’s Internet marketing strategy and you’ll be surprised at how quickly they will work for you in generating more traffic and more clients. It is also important to keep in mind that you should regularly update your website, check your links, monitor your keyword positioning, and build your directory listings.

Michael Turner reveals his foolproof way to increase website traffic in his free 7 part mini-series. Grab it free right now at http://www.powertraffictactics.com/

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11 Ways to Promote Your Blog

1. Ping weblogs.com and other search engines. When you ping a blog, you are telling the search engine that you have updated your blog content and that your listing should be refreshed. Weblogs.com is a blog update notification service that many individuals and services use to track blog changes. Pinging your blogs to the search engines is the fastest way to get the search engine robots to visit your blog. Also, many people browse these sites to find something new.

2. Submit your blog address to blog search sites and directories. You can submit your blog’s url to websites such as Technorati, Daypop, Blogdex and Popdex. For a complete list of websites where you can submit your url, go to http://www.guidetorss.com

3. If you have some cash you can promote your blog using pay per click search engines such as Yahoo Search and Google Adwords.

4. Set your blog to display RSS feeds and submit your blog’s RSS feed to the major RSS feed directories online. A good place to start is http://www.guidetorss.com which provides a list of the top RSS directories.

5. Put your blog URL in your email signature. If you’re a regular at any online discussion forum, you can also add your url to your signature line at the bottom of each message you post.

6. Install a blogroll. A blogroll is a collection of links to other weblogs. Services such as Technorati spider your links to tell who’s linking to you and who you’re linking to. If you show up on someone’s Technorati link list for their site they’re likely to visit your site to see what you said, increasing your exposure. Blog owners can also visit your site to check it out if you show up on their referral logs.

7. Be an active commenter. Try to leave comments on the blogs that you regularly visit. Most comment systems also provide a way for you to leave a link back to your blog which begs a visit at the very least.

8. If you plan to have anything printed up, put your blog’s web address on it. You can print your blog URL on business cards, stickers, leaflets, etc.

9. Take advantage of blog software features that help to promote your Blog. For example, if you’re using Blogger, you can do this by turning on: “Email This Post”, “Post Pages” “Site feed” and the Blogger Navbar. These features will help attract new visitors to your blog.

10. Exchange Links with other Bloggers or blog owners. This is another effective strategy for generating targeted traffic to your blog for free. It involves contacting other blog owners for a possible link exchange partnership. All you have to do is locate blogs that are related to yours and contact the webmaster to swap links.

11. Write articles or free reports for other webmasters to publish and put your blog url in the byline. The ‘byline’ is the short paragraph that goes at the bottom of each article and describes who the author is and what they do. If you write good content, your articles will be published by other webmasters and many readers who like your article will go on to visit your blog. You can submit articles for free at: http://www.going-platinum.co.uk/

Copyright © 2005. Chileshe Mwape writes for Debt Consolidation Loans UK: http://www.best-debt-consolidation-loan.co.uk/ and http://www.secured-homeowner-loan.co.uk/. Visit these sites to consolidate debts and apply for a loan online. This article may be reprinted as long as all the above links are active and clickable.

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Domain Name speculation has become big business. According to recent study, the average domain name bought and sold by domain name speculators realized a 377% profit. In addition, the average domain name was sold in 12.5 months.

Domain name speculation involves finding domain names that appear valuable, and waiting with the domain in hopes that someone will want to purchase it in the future. With a great domain name like business.com, this can yield huge returns. Business.com was sold for over $7 million!

When domain name speculators buy a domain name, they generally put up a page indicating that the domain is for sale. This becomes a sort of free advertising, whereby someone interested in that domain name will naturally check out the site to see if it is a competitor, or if the domain can be purchased.

But selling the domain is not the only way domain name speculators make money. In addition to advertising that the page is for sale, most domain speculators park their domains with a domain parking service. These services store a simple website for free, and place content sensitive advertising on the parking pages. They share advertising revenue with the owner of the domain. In this way, domain name speculators get free website hosting for their domains, along with occasional advertising revenue.

There are important considerations that must be taken into account before embarking on a domain name speculation career. While it is always advisable to purchase any really high quality domain name available, actually making a stable income from domain name speculation can require significant resources. It will cost a considerable amount to purchase the domain names necessary to make a stable income, and it is certainly no get-rich-quick opportunity.

As a domain name speculator, you should carefully analyze the domain name registrars and communicate with them about bulk purchasing opportunities. A domain name speculator will be buying many – perhaps even hundreds – of domain names daily, and should therefore find the best discounts on domain names. Many registrars will allow for domain names to be purchased in bulk at substantial discounts. Taking advantage of these opportunities will likely be the difference between success and failure at this type of enterprise.

Deciding which domain names to purchase can be challenging. It is very difficult to find high quality .com names. But don’t rule out country-specific extensions. As countries get their own extensions, a new world of high quality available domain names is opened up to speculators. New top level domains are being created all the time, and most recently a .jobs domain name was created. A name like computer.jobs could prove very valuable in the long term.

While a lot has been mentioned of purchasing names like Mcdonalads.com, this practice is not particularly productive. Trademark laws allow corporations with trademarked names to take domain names that violate their trademarks. So rather than getting a big paycheck for registering a company’s trademarked name, you’re likely to be served with a lawsuit demanding you forfeit the name to them.

Domain name speculation should be viewed for what it is: an investment opportunity. Like all investments, the returns will be predicated on the wisdom and decision making skills of the investor.

Rex Ryan maitains the website:

http://www.domainnamesnews.info

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