There are certain traits that you look for in a good MLM lead. After working a TON of leads, and blessed to having built an organization worldwide, I have found that all good MLM Lead have 5 traits in common, with no exception.

These traits you look for, and if you find that a lead has at least 3 of them you have a great possibility for your business. And MLM Leads can also end up being one of the best revenue sources for you, but first, you must find these traits. If you do, you will strike GOLD. These traits are common sense in many respects, but many times are rare to find.

1)A GREAT Personality.

One of the KEY traits that we have found is an infectious personality. A personality that truly shines and glows. You can feel their warmth over the telephone, and sincerity. They have the type of personality that you simply want to be around, and talk to.

You know the type. For whatever reason, you ENJOY the conversation with them, and they are always positive, and optimistic. They have a tendency to make you glad that you talked to them, and you are drawn towards them.

This type of MLM Lead can be a gold mine, as they usually hang out with people of the same personality, and same outlook on life. They rarely are down, and when you call them they always seem glad you called.

2)High Energy.

Another KEY trait to look for is High Energy. But let me be clear: High Energy is NOT hype. There are many folks out there that you will call that will try to HYPE you into believing you have found the GOLD MINE you have been looking for, and will tell you all about how great they are.

High Energy people don’t really talk that much about themselves, but what they are doing. They focus on the engagement of actions and results, and you can FEEL their energy radiate from the phone and any communication they do. They can GET THINGS DONE, and refuse to quit during adversity. Plus, they have a great approach to Success in Life and Network Marketing- they have a philosophy of WHAT ARE WE WAITING ON?

3)Great People Skills.

This trait is HUGE. They MUST feel comfortable with people. Especially people they do not know. In MLM, you will communicate and work with a lot of folks that you do not know. And if you find that your MLM Lead has great people skills, you will have found a great potential for Success in network marketing.

People skills include friendliness, good listener, sincere, great communicator, and loves people. If a person truly loves people, they will go a LONG WAY to being a Success as an MLM lead.

4)A Good Listener.

An MLM Lead that is a good listener will end up being a better recruiter than most. Recruiting is all about listening to the prospect. If you find that the MLM Lead asks questions, and then LISTENS and then asks more questions, you have found a good possibility for a recruit. Listening is the MASTER skill in Communication in Network Marketing, and Recruiting. A good listener is hard to find, but they are out there.

Does the MLM Lead talk more than they listen?

Do they try and dominate the conversation?

Do they try and impress you?

If this is the case, they probably do not have a great listening pattern established. But if they do listen to you, ask questions, and then ask more questions that make sense to ask, then you have found a potential gold mine for recruiting and building an organization.

5)Available when they said they would be.

This is a HUGE trait that many MLM leads do not have. If a prospect says to call them back in 2 days, and you do, and they continue the conversation as before, you have a good one. Many MLM leads will not be available at the time you call, because they had no intention to begin with of doing your business. A person of their word, who shows up for a return call like they said they would, is a person of integrity.

Many people will attempt to play hide and seek as an MLM lead, and that is just part of the business. If they do not show up like they said they would, that is an issue that you may want to consider in the future, as all Future Great Leaders keep their word.

And here is a BONUS Trait- DISSATISFIED.

A Great MLM lead MUST be dissatisfied with their income, life, future, or something. You are to help them change what they are not happy with in their life, with your products and company. If they are Dissatisfied, then that means they are probably LOOKING for something better. Help them find it.

These are the 5 Traits you should look for in a great lead. Yes, there are other traits that you will MLM leads, but these are the ones that we found to be worth GOLD in this business of working MLM Leads in Network Marketing.

Blessings… Doug
http://www.passionfire.com
PassionFire Intl
(c) 2005/ all rights reserved

Doug Firebaugh is one of the top trainers in the world in MLM and Network Marketing. He was fulltime in MLM for 13 years, and the last 7 years has traveled the world training and speaking. He lives in Birmingham, Michigan. Over a million people a month read his training ezine. You can get a FREE subscription at: http://www.passionfire.com/pf_heat_4.html

Contact: doug@powerfire.com

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So many people ask the same question: Is Multi-level Marketing a REAL Business? Is it truly a business that can produce a living and income? Is it a REAL distribution business? It is a business that operates for the customer’s satisfaction, and always looks to gain new customers?

Here is the answer: YES.

How and why does it qualify as a business? Every business has certain traits and functions that are needed to do business and stay in business. We have developed what we call the “7 Business Factors Test”, and you have to ask these questions to see if it qualifies as a business. All businesses, no matter whether it is a traditional business or a non-traditional business, (such as MLM), answer these questions in the affirmative.

What are the “7 Business Factors Test” Questions?

1) Does the MLM Business distribute goods and services of some type?

Answer: Yes.

In MLM, there are goods and services that are distributed through personal distribution methods, and they are distributed directly to the customer, with no middle man. These goods and services can be manufactured by the MLM company, but usually are not. The goods and services many times are manufactured by an outside source, and then shipped by the MLM Business to the customer or distributor. Then the distributor can take the goods, and re-sell them to their customers as well.

2) Does the MLM Business have an official Office, headquarters, or structure that the business is operated out of, and with an address of some type?

Answer: Yes.

All MLM businesses should have some kind of office or headquarters that the goods are shipped from, or at least in charge of the shipments getting to the customer. This does not have to be a fancy office, but one that can get all the tasks needed to run the business done in a timely fashion. They should have a visible address on all communication.

The distributor’s business is usually operated out of the home, and that counts as a structure that the home business is housed.

3) Is there an accounting structure that is set up to run the business effectively and legally?

Answer: Yes.

All MLM businesses should have an accounting function and people set up to handle all business transactions. They not only keep the books for the MLM Business itself, but also the MLM distributor as well. The MLM Business from the home should have some form of an accounting system, for tax purposes, and for profit and loss statements. Accounting also helps keep the Company and distributor aware of the health of the business and how it is doing, or not doing.

4) Does the MLM Business have easy communication to get a hold of someone if needed?

Answer: Yes.

Communication is the lifeblood of any business, and MLM is no exception. MLM Businesses usually not only have an order line, and a distributor line, but a general public telephone number that the public can get in touch with them as well. Usually at the MLM Business Office, there is someone to answer the phone as well.

And the MLM business should also have an email system that is watched, and taken care of, on a daily basis. This is not only for the distributor base, but also the customers and public as well.

5) Does the MLM Business have the needed business licenses and legal structure to do business in the states and countries they operate in?

Answer: Yes.

All MLM Businesses that have been in business for any amount of time, must have the needed legal structure and licenses to operate in every state. If they do not, they will eventually be forced to cease doing business in that state. And most MLM Businesses have some form of a corporate structure that the company operates under. That could include being a C Corporation, an LLC, or a Sub S Corporation.

Even MLM distributor needs a business license to do business in their city, so they will not be penalized if they do not have one and are caught.

6) Does the MLM business operate on a FOR PROFIT basis?

Every successful business structure, traditional or non-traditional, should operate on a FOR PROFIT basis. Even the MLM distributor needs to operate on a FOR PROFIT basis. If the MLM business does not operate in a profit mode, and loses money continually, the MLM business will not be in business for that long.

It is the same way for the MLM distributor. If the distributor does not make any money, then they will not stay in business long.

7) Does the MLM business perform all of the needed business functions to increase business, including marketing, promotion, campaigns, running specials, advertising tools, customer service, brand extensions, research and development, direct marketing, increasing brand awareness, and keeping their vendors at an honest price?

Answer: Yes.

Every MLM business operates to increase business, using all of the functions mentioned, and more. Even the MLM distributor needs to perform some of those functions, to increase their own business in their marketplace. These are functions any business needs to do, in order to stay in business, and enlarge it’s operating capacity.

Yes, an MLM Business is a TRUE business that operates to service the customer’s needs, bring products and services to the marketplace, and show a profit at the end of the year.

MLM or Multi-level Marketing, has passed the “7 Business Factors Test.” If an MLM Business you are considering does not answer all of the above questions YES, then you may want to consider seeking another MLM company that can pass this test as a Multi-level Marketing business.

blessings…doug (c) 2005/ all rights reserved

PassionFire Intl http://www.passionfire.com

Doug Firebaugh is one of the top Network Marketing Trainers in the world. Over a million people a month
read his training ezine. He spent the last 7 years traveling the world speaking and training as an MLM Trainer on Success.
He lives in Birmingham Michigan, and you can receive aFREE subscription to his training ezine- The MLM
Success HEAT- at:

http://www.passionfire.com/pf_heat_4.html
http://www.passionfire.com

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Consulting in MLM has gotten to be a big business in Network Marketing. Being one myself, I have found that there are good ones out there, and then there are well, not so good ones. You must know what to look for, before you spend a dime with them.

Many MLM Consultants are actually Network Marketers that say they are consultants. You must understand that consulting is a career and profession that demands many things, but being a Network Marketer does NOT automatically qualify one as an expert. Even if they have had great Success in MLM, that may be due to being in the right place at the right time, with the right people. That happens in Network Marketing often.

Here are the 5 things to look for in a good MLM Consultant:

1) A Track record that is available for Inspection.

Any good consultant, no matter the industry, will keep their track record available for any kind of inspection by a future client. They have nothing to hide, nor do they want to. The results they have accomplished speak for themselves.

Ask them if they have some clients you could talk to, or get some kind of testimonial. Track records in consulting can mean the difference between spending money and getting little, or spending money and getting a lot. Check what they have DONE, not what they said they have done. You will be glad you did.

2) Check for their Credentials.

What kind of solid credentials do they have that would warrant you spending money with them? What kind of education about MLM do they have? What kind of experience do they have in Network Marketing? Do they have the right business experience? Have they ever run a business before? What kind of degree do they have if applicable?

Credentials are important in modern day consulting, and not only for you, but also for the results you seek from an MLM Consultant. Most consultants have a portfolio they can show you. Ask for it, and study it. You will be glad you did.

3) Look for Professionalism.

Professionalism is a MUST in any field of consulting. Do they come across as a professional? Do they speak as a professional? Do they communicate in a professional manner? How do they handle themselves? How do they handle other people? Do they return phone calls in an efficient manner? Do they keep their phone appointments? Are they prepared for the appointment? Do they follow up in a professional manner? Are they pushy, or have your best interests at heart? Do they come across as honest and with integrity?

Being a professional speaks well of a consultant. But here is the KEY- are they CONSISTENT in all of the above? And do they do it with a smile on their face? These questions will tell a lot about an MLM Consultant and how they will handle things in any future endeavor.

4) Do they ask questions that are focused on your problem, or questions that are focused on being a consultant?

There are many questions that consultants ask that are all part of being a consultant. You want the kind of QUESTIONS that zero in on the solution to YOUR problem, not what they have learned to ask as a rote exercise. You are looking to hire them to solve a problem, not be a consultant. Make sure their questions are focused on moving you forward, not just creating conversation.

Brutal? Yes, Honest? Totally. MLM Consultants are not cheap, and if you are going to spend money, make sure that you get what you pay for, and get your challenge resolved. That is what MLM Consultants get paid for- to solve problems, not to engage in a fruitless boiler plate exercise.

5) Have they actually spent any time working Network Marketing and understand the culture, the philosophy, and what the REAL dynamics are to create Success in a group, and an MLM company?

I am amazed that there are “consultants” out there that have never spent an hour in the MLM field. They have never recruited anyone. They have never sold a product in MLM. They have never held a Company Event for a team. They have never done a presentation around a kitchen table, or a home meeting. They have never explained an MLM Comp plan to people before, nor do they know how. But yet, they sell themselves as an MLM Consultant.

Make sure that there is SOME experience in the field, as that alone brings a wealth of knowledge that many do not have. It is not easy building a successful MLM group and business. If you have not done it, then you are coming as an MLM Consultant, from more of a position of weakness than someone who has, and can explain what it took, and how to do it. It makes a lot of difference in understanding the business of MLM as well.

Experience is a MUST and that includes also working in an MLM Company in some form. That can be as simple as being part of an ‘Inner Circle” team that was familiar with the workings of a Network marketing company. Having worked for an MLM Corporation is a big plus as well.

These are the 5 Traits you should look for in an MLM Consultant. There are more you need to consider, but these are the 5 MAJOR ones when considering MLM Consultants.

Doug Firebaugh is one of the top trainers in the world in MLM and Network Marketing. He was fulltime in MLM for 13 years, and the last 7 years has traveled the world training and speaking. He lives in Birmingham, Michigan. Over a million people a month read his training ezine. You can get a FREE subscription at: http://www.passionfire.com/pf_heat_4.html

Contact: doug@powerfire.com

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