What is an MLM Lead? And why would you need an MLM lead to work? In Network Marketing, many times we run out of warm market, or we simply do not have many friends in an area. MLM leads help you to find people that are interested in a Network Marketing Home Business. They have called in either off of an ad, or maybe off of an internet site, and indicated they have an interest in a home based business.

After having worked MLM Leads for 8 years, and made over 50,000 phone calls, there are some things that you need to know. MLM leads are a great way to work MLM, but there are 10 things you need realize about MLM Leads. They can be a GOLD MINE, or an empty shaft. You must learn the difference.

1)They are NOT a guaranteed Sale or Recruit.

Just because they have indicated an interest, does not mean they are a done deal. They are simply many times “kicking tires” and checking to see what is out there. Make sure you know that they are serious about looking at your company.

2)They many times are NOT truly willing to change their life.

What a lead says, and what a lead does are 2 different things many times. You must be aware that they may change their mind once they realize they have to change some things in their life. Many people are apathetic. Move on when they show you this.

3)An MLM Lead is usually very skeptical and guarded.

This is normal. Many people who you will call, will want to get to know you first, and then take a serious look at your offer. Develop the relationship, for that is what will develop the Success.

4)An MLM lead is NOT a source of future Volume. Only a POTENTIAL Source.

The potential of an MLM lead can be HUGE, or nothing. That is why that you call them. There may be a gold mine waiting to be dug in that lead, or it may end up being a pile of dirt as far as potential. You must understand that. You qualify them and then make your decision if they are worth pursuing.

5)There are many leads that have been burned before with other MLM companies.

Many MLM leads you call have had a home business before, but got burned from dishonest people. They carry that “hurt” into your conversation, and you must be sensitive to it. Let them tell you about it, and you listen. You will be surprised at the good that can do for them, and you. They will respect your willingness to listen, and care.

6)An MLM Lead IS looking for something, but you must find out what that something is.

You MUST find what the lead is looking for. Financial Security? Recognition? Training? Personal Development? Freedom? Pay for kid’s college? To quit their job? All of these are possibilities, and you must zero in on what they are looking for. Once you discover it, help them obtain it with your company.

7)An MLM Lead is human, and has Dreams just like you.

One of the great things about MLM leads as they are human, and most want a better life for themselves and family. They have dreams, and goals. You just talk to them about their dreams, and their desires and hope for their life. Make their dream a priority in your initial conversation. You will be surprised at their response to your interest in helping them achieve their Dreams.

8)An MLM Lead can, and will, lead you on, and then disappear.

I call it the “ADP.” The Amazing Disappearing Prospect. Many leads you call, will try and lead you on because they appear to want to be chased and that makes them feel important. Do NOT chase them. If they disappear, let them go. There are more leads out there than you can count. Go to the next one.

9)An MLM Lead CAN make you rich.

You read that right. There are many folks that have been called, and recruited, and have exploded into the industry. But you MUST be persistent in working the numbers. They WILL show up, if you simply let them. Don’t give up, because they WILL show up if you persist. And potential wealth is waiting on that list of leads you have.

10)It is NOT a working the Numbers game, but EFFECTIVELY working the numbers with MLM Leads.

Many people have called a lot of MLM leads, and they have never hit it big. Why? Lack of effective impact on the prospect. Working the numbers effectively is focusing on the lead, getting to know them, finding out what they are looking for, understanding they may not be truly interested, and caring more about what is right for them, then what is right for your paycheck. If you keep that focus, you will win HUGE with MLM Leads.

Here is a BONUS Reality- It is NOT the MLM Lead as much as what you DO with it.

How can one person call 100 leads and get nothing, and another call the same lead list and recruit 10 people? It is what you DO with the lead, not what you just say. Focus on what they want, and not what you want. Be their friend, and care more about THEIR paycheck than yours. Show them you can help transform their life, and future.

MLM leads are a great way to find incredible people, if you understand the realities of what you are dealing with. It is fun making new friends, and many can become friends for life. That is the Real Power of Network Marketing, and MLM Leads.

blessings…doug
PassionFire Intl

http://www.passionfire.com

doug@powerfire.com
(c) 2005/all rights reserved

Doug Firebaugh is one of the top MLM network Marketing Trainers, Speakers, and Authors in the world. His training ezine is read by over a million people a month, and he travels the world training and speaking. He lives in Birmingham Michigan, and you can get a FREE subscription to his training letter at http://www.passionfire.com and you can reach him at doug@powerfire.com. FREE daily training audios available onsite.

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MLM Leads are a great way to not only create activity in your MLM Business, but also find some great people for your business. Many people are looking for a home business, and MLM Leads have proven to be a great source of Success with lots of folks.

I worked cold market MLM leads for years, and was blessed with great Success. The cold market can be brutal, but also can be fun and easy if you know what to do.

What are some of the Success Secrets of working MLM leads?

1) Make sure you know who you are looking for.

What kind of person are YOU looking for? You need to make sure that the MLM lead knows that you are looking for a particular type of person, and that you would like to see if they qualify.

The 5 traits you always look for are:

Ambitious.

Friendly.

Positive.

Leader.

Good communicator.

Let them know that those are the traits you are looking for, and the traits that have proven to be needed for Success in Network Marketing. Also, a good track record of Success helps as well.

2) Always give them an Exit Strategy.

Make sure that you let them know they are free to end the call anytime they choose. There are many ways to do this, but my favorite way is the FEEL FREE tactic we teach at PassionFire School of Network Marketing.

People will perceive with an Exit Strategy that there is NO pressure and that you are not trying to do anything except hold a conversation with them.

Simply say, “And feel free anytime during our conversation to end this call if you feel that this is something that simply is not right for you. Does that sound fair enough?”

3) Keep the topic, focus, and conversation about them.

Ask, ask and ask more questions about the MLM lead. They want to see if you are interested in THEM, not just recruiting them. Ask about their family, where they live, the type of work they do, what they like to do in their spare time, what kind of spare time they have, what kind of money they are looking for out of a home business, why they are looking at a home business, and what kind of Success are they expecting if they start a home business.

“Tell me about yourself” is the ULTIMATE Cold Market MLM Lead opening phrase that can be magic in MLM Cold Market recruiting.

4) Your first priority is to RELAX the prospect, then CONNECT to them.

You MUST Relax the MLM Lead if you are going to be on the phone with them and hold a conversation with them. How do you do that? Get them talking about themselves, and you MUST come across as totally relaxed and in control as well.

Then find some things you have in common with the MLM lead, and connect with them on those things. It could be knowing someone in their city or state, same hobby, same type of family, same school attended, same industry you work in,etc. Find something to CONNECT with them, and it will be easier for them to connect to you.

5) Let them know that you only need 1 minute of their time.

We found that if you simply say, “I really only need 1 minute of your time, as I am not sure this is something that would be right for you or not,” that will open them up much more to listen, and you will find that most people will appreciate the respect you just showed for their time.

Many people are kept on the phone for 15,20,30 minutes at a time. Don’t do that. Set yourself apart from the crowd. Give them a timeline, and stick to it. If they find that you have something they might be interested in, you will know it. Say, “Is this making sense to you?” They will let you know if it is.

There are many great ways to create Success in MLM leads and in the cold market, but these 5 tips are the start of what you need to do in order to create a solid start with your MLM Lead and Cold market prospect.

blessings…doug
PassionFire Intl
(c) 2005 all rights reserved
http://www.passionfire.com

Doug Firebaugh is one of the top MLM Network Marketing
Trainers in the world. Over a million people a month
read his training ezine. He spent the last 7 years
traveling the world speaking and training on Success.
He lives in Birmingham Michigan, and you can receive a
FREE subscription to his training ezine- The MLM
Success HEAT- at:
http://www.passionfire.com/pf_heat_4.html
http://www.passionfire.com

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OK, you say, I’ve decided to start my business. I have my idea, my identity package, my licensing and zoning done. Now I need to set up my office.

Your first step is to decide whether to convert a room into an office or a space/area in your home to office space.

If your space is limited you might want to get the type of desk that looks like an armoire so you can close it up at the end of the day. Or use a folding table that can be put away at the end of the business day. Or you can set up a mini-office in the corner of a room and put up a screen to hide this area at the end of the work day.

In addition, depending on the type of business you are running, you need to think of files you will need and how you will house those files. For some businesses a small letter file will suffice, which you can cover with a table cloth at the end of the day or you could use an end table with space for files, or you can purchase crates for files and stack those in a corner or closet.

Most businesses today need a computer, along with a printer, fax, and/or scanner. Again, if you use the armoire type of desk they use have space for most of this equipment, and you can close it at the end of the day.

For those of you that devote a separate room to your office, you have a lot more latitude in the design of your office. However, size of your office will come into play. To utilize the space to the best advantage, choose your desk and the placing of equipment based on your office size. This means measure items before purchasing them. Do a mock set up. While this might take a little more time initially, it will pay off in the long run.

The basics for most offices are phone, fax, computer and printer, and file cabinets. The file cabinet can also be used for miscellaneous supplies if you are tight on space.

We all have a picture in our minds of the ideal office. Unfortunately, we have to work within certain parameters. It can be done. You just need a little ingenuity sometimes.

Since there are so many differences between individuals and what they have to work with it is very difficult to be very specific in what to purchase. We would suggest being sure to get the basics: phone, fax, computer, printer and file cabinet, and work from there. Obviously, if you can devote a whole room to an office it will be a lot easier than if your space is limited.

The aforementioned should get you started on the set up of your home office. If you need help, contact us, or check out The Complete Home Business Manual at http://www.homebusinesssolutions.com/products/hbmanual.htm

Copyright DeFiore Enterprises 2001

Interested in having your own successful, home based creative real estate investing business? Chuck and Sue have been helping folks start successful home based businesses for over 19 years, and we can help you too! To see how, visit http://www.homebusinesssolutions.com for the latest FREE tips and tricks, educational products and coaching in creative real estate investing and home based businesses. No time to visit the site? Subscribe to our

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