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Protecting Against Adsesne Invalid Activity

Publishers are the lifeblood of the Internet, and we’re committed to helping you grow your businesses. Last year alone, we shared $6.5 billion with our AdSense publishers. We also invest immense amounts of time and millions of dollars in systems (including sophisticated algorithms and human reviews) that keep bad ads from appearing on your sites and prevent advertisers from being fraudulently charged for bad clicks. When everything is working well, advertisers trust our network and continue to invest in it, which generates revenue for you the publisher, ultimately funding the free content users love.

But we’ve also heard the stories: publishers finding their accounts suspended or even disabled for “invalid activity” without a clear understanding of why or how to fix it. We know this can be an intensely frustrating, even scary experience. So why does this happen?

While the vast majority of publishers who sign up for AdSense do so in good faith, unfortunately there are some bad actors out there.  As you can imagine, we can’t reveal all the tools we use to keep bad sites and bad traffic out of our network.  But sometimes these tools result in good publishers who become a source of invalid activity having their accounts disabled without much recourse.  We’re making some changes we think will help fix this:

  • We are considering tenure more actively when responding to detected invalid activity. For example, some trusted publishers will now have their accounts suspended instead of terminated, and over time we hope to work directly with more publishers to resolve invalid traffic issues without needing to disable the account at all. (As always, we’ll continue to credit advertisers for any invalid activity.)
  • We’ve given publishers tools to submit more informative appeals via a new form, which may help resolve issues more quickly.
  • We’re providing more details on invalid activity’s causes. If we’ve detected a violation of our policies you’ll receive an email and a notification to your account with further information and instructions. And you can read all about the causes of invalid activity at our Ad Traffic Quality Resource Center, which is now available in most languages supported by AdSense, such as German, French, Polish and Arabic.
  • Whether you’re looking for a refresher or just creating your first ad unit, you can review the do’s and don’ts of ad traffic in our expandedAdSense Academy.
  • In order to help publishers avoid common pitfalls, we’re kicking off a video series that explains why some of our policies exist and how you can make sure you’re working with them. Our first looks specifically at invalid traffic.

We want to work with our publisher partners to keep the AdSense network strong — keeping good publishers’ accounts in good standing, while also protecting advertisers and users from fraudulent activity. This is why we’re making changes, like the ones discussed today, to provide more help when things go wrong. We’ll be making even more changes as the year goes on so look for continued updates on this blog.


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Search Engine Optimized Press Releases

Search Engine Optimized press releases have become invaluable to today’s businesses.  Press releases optimized with keywords and hyperlinks have been proven to increase traffic to websites, improve search engine rankings and secure greater coverage in the media. When developing SEO‐friendly press releases for your business, ask yourself the following questions:

How does this announcement dovetail with my organization’s current SEO initiatives?
2. What are my company’s top five keywords/phrases, and are they applicable to this specific announcement?
3. Are there any additional or different keywords appropriate for this specific release?
4. Are there specific pages on my website that I want to drive traffic to with this press release?
5. Can this announcement be enhanced by rich media content such as videos, photos,podcasts, etc.?
Once you have your SEO priorities in order, consider the following tactics to make your press release as search engine friendly as possible.
1. Determine the best keywords for your announcement. Depending on the news you are issuing, they may vary from previously identified terms.
2. Online keyword tools are excellent resources for determining the correct terms. If your organization does not subscribe to a paid keyword service, consider these free alternatives:
a. www.adwords.google.com/select/KeywordToolExternal
b. www.keyworddiscovery.com/search.html
c. www.blogpulse.com/trend (to determine words most often used on blogs)
3. Once keywords are determined, you may need to associate more colloquial words with them, as company/marketing jargon isn’t typically used in search.
4. Use the most popular keyword phrase in the headline, which carries the most weight with search engines, as well as in the body of the release and in hyperlinks.
5. Pick one to three relevant keywords and repeat them at least three times in the release.
6. Don’t OVER‐HYPERLINK words. Optimizing releases for words that are not used often in the press release can cause irrelevant results and be considered spam by some search engines.

7. Include anchor text hyperlinks in the press release that are your keywords or similar to them. Make sure you link these words back to the appropriate page on your website. For example, if you are linking a product name, link back to the product page on your site.
8. Make sure the page you are linking back to is optimized for your chosen keywords. If the anchor text is “accounting software,” be sure that it is linked to a page containing “accounting software” in the title tag and within the text on the page.
9. Place your anchor text links in the first two paragraphs. Search Engines will pick up these words more efficiently if they are placed before the “fold” of the screen.
10. Keep press releases short and concise. Most experts agree that the “sweet spot” for an SEOfriendly press release is between 300 – 500 words.
11. Ensure there is a balanced keyword to press release word length ratio. Avoid too many keywords and hyperlinks in shorter releases, and vice versa in longer releases.
12. Include rich media content such as images and videos that will augment search engine pick up in places such as Google Images or Google Video. Be sure all media‐rich content is appropriately tagged with keywords.
13. Include a link (not a hyperlink) to your website. Make sure to include the http:// of the URL.
14. If the release has a subhead, make sure it includes a keyword phrase. Search engines give more weight to bolded text (i.e. headline, subhead).
15. Optimize your boilerplate – always include links and keywords.
16. Resist the tendency to shorten terms. For example, if you are writing about your company’s branded data management software product, you’ll be inclined to make the second mention “the solution” or “the software.” However, people looking in search engines will type in “data management software.” Repeating “data management software” as a keyword phrase will help your release be found, while “the solution” will not. (But, try to keep the writing as “natural” as possible.)
17. If your company or product falls into a particular industry that is often referred to by an acronym, include both the full term and abbreviation throughout the release. For example, “Customer Relationship Management” should be referenced by its “full name,” and, “CRM.”
18. Post all releases on their own permalinked page on your website in addition to sending it out over wire services.
19. Be consistent with keyword use both in press releases and on your website. The website should have a keyword density of between 2‐8%. This tool, www.keyworddensity.com, allows you to enter your URL and chosen keyword for a complete keyword density analysis.
20. Buy Adwords for those keywords that are very difficult to get in the first page of results (i.e. those that are more generic and colloquial, or common industry terms). Putting this extra cash to drive traffic to a press release could be vital to helping the impressions of the release, increasing visibility and the possibility of greater pickup.

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Think Outside Of A Box

Once you’ve made the decision to become an affiliate marketer, you’ll notice that the competition is fierce. Do a web search, and you’ll find literally thousands of other affiliate marketers on the Internet who are promoting their products. With thousands of people uploading new websites each day, how can you make your affiliate marketing site stand out among the rest?

If you want to stand head and shoulders above the crowd, think outside the box when you’re creating marketing campaigns. Don’t get caught up in trying to reinvent the wheel. Instead, put a new spin on an old product. This is where you’ll want to get creative. Find a marketing hook that will spotlight your product in a different way.

Think Marketing

Connect it with something that is happening in the news. Stories are great hooks for spotlighting your product as a solution to a current problem so look beyond the obvious benefits for marketing ideas.
Here’s a fun idea: Don’t be afraid to draw attention to some of your own everyday adventures in your marketing campaign. Marketers will do just about anything to keep their customers interested. I’ve seen everything from skydiving to ocean cruises incorporated into marketing messages.

People spend a lot of time on their computers, and if you give people insight into your world and entertain them in the process, you can probably find a marketing hook somewhere in your day-to-day life. Reward customers a one-of-a-kind experience when they land on your website.

If you want to build excitement about your product, create a contest. Customers love to get involved in the creative process, so ask them to name your product, develop a tag line, or find a new way to use your product. It’s not only fun, but you’ll get some great ideas for your business. Be sure that the prize is something that is particularly useful for your target market. Give away free products, offer a free membership in your mastermind group, or give away a month of free consultations.

Create a win-win for both you and your customers. Finally, if you want to remain competitive, you’ll need to master the skills of social networking. Listen, the face of Internet marketing is always changing. It’s not always the most polished person in the room who is the most successful sales person. For the Internet marketer, personality often pulls over polish. Take advantage of all the social networking sites to promote your products. Twitter, Facebook, and YouTube are very successful avenues for building a loyal following of prospects. These sites are very effective for building rapport with your niche market.

The key to long-term success is to have fun with your affiliate marketing business and to think creatively. Working online does not mean that you should keep your distance from customers. Establish yourself as an expert but also show your personality when marketing your business. Think outside the box and have fun by using unique ideas to create long-term profits for your affiliate marketing business.

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